What to Offer Influencers?
Influencers, generally referred to as social media users, have an important role in today’s Internet business world. An individual who is not a business owner or Internet marketer can be considered an influencer, as their opinions and comments directly impact the businesses they represent and purchase products from those businesses. For businesses that are interested in leveraging influencers as part of their marketing mix, there are a few specific things that they should do to create a winning situation. First, the business should determine what to offer influencers that will appeal to their particular target audience. With so many different options available, this is not always an easy task.
Consideration of the type of app that is being offered should be made. Some marketers might think that offering an application as a download is a no-brainer, but that would not be true when it comes to the real world. There are so many apps on the market, and some of them are not going to be suitable for a certain percentage of the population, so it’s important for the business to consider what type of app is going to be successful. It might be worth creating a separate application in order to increase conversion rates.
Once the market has determined what type of app is desired, a great way to help increase conversion rates is by using the shared environment of an app store. An app store allows a company to reach out to the millions of users on the platform. The shared environment creates a sense of community, as users are able to recommend an app to their friends, as well as interact with one another. This is a great way to increase exposure without actually having to change the product itself! Sharing is key.
It’s important to consider the type of audience that the product is designed for. For instance, if the product is intended for 1 million users, a great way to target this audience is to use influencer marketing. An ad copy written specifically for this large audience will result in more sales and leads. By knowing what to offer influencers, and providing them with a great content, they are more likely to want to share the information with their followers.
Any small business can benefit from a digital marketing campaign. For example, if the restaurant has a Facebook page and an app, then they can offer discounts to their Facebook customers or promotions that are only available through the app. They can also offer coupons for their restaurant’s Facebook page, or offer a promotion for the first few days of opening.
A social media strategy can also benefit the company. In particular, a popular channel to share information is Twitter. Every tweet can lead to a company announcement or update. Twitter is also a great place to add promotional material for future events, such as openings or grand openings.
Another strategy for what to offer influencers is a contest. Contests can generate a lot of buzz around a new product launch or partnership. A contest can be something simple, such as giving out a free gift, but can also be creative, like creating a scavenger hunt for a product launch. It is important for a brand to be upfront with what to offer influencers, whether it be a coupon or link to a blog post, so that they know exactly what they are getting for free. If the contest is too hard to win, or creates too much hype around the product, it may just turn off users, resulting in lost opportunities.
By keeping the tone of the campaign respectful and down to business, what to offer influencers can help increase customer conversions and engagement. The key is to make sure that anything shared is related to the product or service, and not considered advertising. Additionally, providing a variety of promotional materials, such as coupons, updates, and teasers, can help create long-term relationships. For most brands, making the process easy for influencers means reducing risk, while giving them something they can use long after the campaign ends.