What is a Lifestyle Influencer?
A Lifestyle Influencer, also known as a lifestyle guru, or a life coach is one who gives personal advice based on his/her experience. You could say that a lifestyle blog is sort of like a lifestyle adviser. How can you distinguish a lifestyle blogger from a lifestyle influencer? Often times the two words are used interchangeably, but the differences between the two are significant. Here are some important differences that differentiate the two:
What makes a lifestyle influencer an expert in a certain niche? Usually, lifestyle blogging happens to be about a specific type of niche. Niche blogging happens to be about one particular niche within a larger niche. For example, it may be about gardening, weight loss, or health & fitness. These niche blogs tend to cover topics that attract large amounts of readers. That’s what makes them experts they attract lots of readers.
As opposed to what is a lifestyle influencer, what is a lifestyle brand is actually a brand that is being sold by an individual. For example, if you think of Apple products as the iPod of the grocery store industry, you have a good idea of what is a lifestyle brand. On the other hand, what is a lifestyle brand is what is being sold by an individual brand. For example, if you think of Wal-Mart as the apple of the grocery store industry, you have a pretty good idea of what is a lifestyle brand.
So, what is a lifestyle niche? It is any topic within a larger niche that attracts a large amount of readers. To draw in readers, most influencers will write about topics within their own niche. For example, a fashion blog about current trends in teen fashion might be considered a teen fashion niche. A health and wellness blog about diets and exercise could be considered a health and fitness niche.
Once an author writes about something interesting anything that a person would find interesting, such as gadgets or the latest trends in personal care they then create a website about it. They might put up a blog, create a Facebook page and then Twitter feeds about the information they’ve shared on their website. What is a lifestyle brand then? It’s a brand that sells a product line that can appeal to a broad variety of readers. Some are based on health and fitness, while others include home decor.
The website that the author has put up about the lifestyle topic he’s blogging about often refers readers to the website of the actual lifestyle content creator. So, what is a lifestyle content creator? A lifestyle content creator is a person or company who creates lifestyle content. That content might be about how to get your kids to behave during potty training, or how to get your spouse to slow down so you can have sex after the kids go to bed. Most influencers choose to create blogs about things they’re very passionate about, things that can help others to achieve their goals, and then they turn those blogs into online businesses by promoting them on social media channels like Twitter, Facebook and MySpace.
Some people think that there is some affiliation between an influencer and the product that he promotes. For example, if an author has a ton of positive social media posts about healthy eating and exercise, then readers who are interested in those things will probably follow the blog to learn more about what the author is saying. But that’s not always the case. For example, say an author promotes a fitness product and then starts his own blog about a particular workout.
He’s now sharing his passion for fitness with readers who follow his social media accounts. But he’s also telling his audience that he’s an expert in this field and he’s willing to share what he knows through his blog. The best thing about a lifestyle blogging channel is that it allows you to do more than just promote products: you can also become an authority on a particular topic by putting out quality content and providing insightful comments. By creating a blog that’s as good as the one you share on social media accounts, an author is giving his audience every reason to come back to his blog again. Once an influencer has built up a following, he can start blogging about a wide variety of topics, including health and wellness, money and business, and love.