What Do Instagram Influencers Do?
What do Instagram Influencers do? The answer is simple: they help build a brand’s online reputation, which, in turn, boosts sales and visibility. If you’re already an established brand or company, you can use social media marketing to extend your reach and boost your brand’s online presence.
In essence, instagram influencers are digital brand ambassadors, making themselves available to target audiences on the social networking site. Unlike other traditional media, what do instagram influencers do is to make themselves visible to target audiences in a new way. Traditional advertising usually involves one-way connections, where the brand sends its message to a targeted audience, and the audience responds back with a response. This process repeats itself over again, creating what some people refer to as “cycle advertising.” With instagram, however, the connection between the brand and its audience is two-way, as the audience posts images of themselves using the brand’s product, which then gets seen by the brand. What do instagram influencers do to ensure maximum visibility and to increase customer interest in their products?
The answer to what do instagram influencers do is to become active on the platform. On every picture that an influencer posts, they will also add a caption, which explains what the image is about. For example, if a picture of a man and a woman was posted on the user’s page, the caption would read, “This guy and this girl are both super fashionable. Check out our designer jeans on instagram tomorrow.”
However, many brands take it a step further by hiring professional photo influencers to help them create captions, as well. This is a more expensive strategy, but often works out better for the brand. For example, a designer may have a fan followings on Instagram, which means that they can choose to promote their page and have a picture of their shirt or shoe featured alongside a caption that explains what the accessory is. In addition to that, many micro influencers will use hashtags to attract a larger audience. A brand may pay a picture influencer hundreds of dollars per month to create a caption or tagline for their product.
Many brands use Instagram as a way to get followers to engage on their page, which helps to increase engagement and loyalty. For example, a clothing store may post a photo of a new item on their site, captioning, “Check out this crazy new jacket. It’s all about this sweetheart pink sweatshirt from a few weeks ago. Worn by a fan. #instagram”. An Instagram influencer, however, would not just post a picture of their product; they would also post a number of hashtags related to the product that their followers could use in order to encourage them to comment or tag their friends.
There are numerous other ways that an influencer can market a brand through social media, such as tagging their posts with relevant keywords and using the hash tag on their feed to attract followers. However, Instagram offers something more valuable than other platforms: targeted demographics. Unlike other websites that are based purely on user demographics, users on Instagram tend to be on the age spectrum of twenty to forty, and have a variety of demographics to choose from.
In other words, what do Instagram Influencers do? They target an audience of real people who are already interested in the brand. Unlike with other social media channels, where a brand may attract followers simply because it has the word “brand” in its name, Instagram users choose what they want to follow based on a variety of factors, including the topic of conversations, and the images that they find most interesting. This allows an influencer to find a niche within his or her audience and capitalize on it. If there are hundreds of images that an influencer uses for discussions on a particular topic, but if only a few hundred of those conversations relate to his or her brand, he or she will attract enough followers from that niche that the brand name will start to appear in their conversations, and thus expand their influence.
This kind of strategy can work for both large and small businesses, as well as for brands that have been around for a while but want to keep the brand name fresh in their audience’s minds. For instance, if a makeup company wants to keep its followers current on what it has to offer, posting quality content and engaging in conversations with its followers will get them to return to its page and help build loyalty. If an influencer uses his or her Instagram account to promote his or her business, the business account will start to see an increase in the amount of followers, which will drive more customers to the business’s website through the search engine optimization (SEO) techniques that influencers will use. In all of these cases, the benefit to an Instagram Influencer is that he or she can use social media marketing to build an active following that is targeted to his or her business.