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Types of Digital Marketing Strategies

Creating interesting infographics is a great way to add interest to your website and social media and get a lot of information to your audience in a small amount of space. 

How to Create Compelling Infographics

To create interesting infographics, you will want to ensure that you give them a lot of thought and effort.

  • Know Your Audience – It’s imperative to understand who your audience is before you set out to make an infographic. Just like you have to know who your audience is when you write a blog post, know even more when you create a graphic. You don’t want to offend anyone accidentally.
  • Understand the Psychology of Color – Colors bring many thoughts and feelings to the viewer based on their demographics and other information about the audience. You also want to use colors that complement your branding.
  • Know the Standard Sizes of Infographics – You don’t want the infographic to be more than 600 pixels wide by 1800 pixels in height. It can be various sizes in between that, but it shouldn’t be bigger. Consider using that entire space, though, to get more bang for your buck.
  • Know What the Point of Your Infographic Is – What is the final thought you want the person viewing your infographic to come away thinking? Have that thought in mind as you craft the story that will drive your infographic?
  • Tell a Story with Pictures and Words — The significant thing about an infographic is that you can use both pictures and words to show what you’re trying to convey. It’s kind of like a comic book. Lots of pictures, few words, but a lot of information in a small space make infographics very useful.
  • Chose a Data-Centric Topic – The easiest infographics to create are ones with information that contains numerical facts and figures. An infographic makes it possible to bring those facts to life in pictures and words.
  • Use Graphs Creatively – be creative on using graphics like graphs to depict the information you want to show your audience. This is the time to let your creative side show, even if you’re dealing with “boring” numbers.
  • Check Your Facts – Always check the facts before making your infographic to ensure that the data accurately depicts what you’re trying to convey. Creating an infographic takes a lot of time and effort, and the worst thing that can happen is to find out after you’ve published that your facts are wrong.
  • Use the Right Tools – Canva and Piktochart are two good choices if you don’t have access to graphic design tools like Adobe Photoshop or other high-level graphics designs programs. The right tools can make all the difference in how your infographic looks and is received.

Links:

Canva – http://www.canva.com/

Piktochart – http://www.piktochart.com/

Adobe Photoshop – http://www.adobe.com/products/photoshop.html

Finally, consider hiring a graphic designer who has experience making infographics that are data-centric. You want them to bring your idea to life in a way that resonates with your audience while also conveying the right information.

How to Create Share-Worthy Infographics

You want your infographic to convey a certain amount of information to your audience, but you also want it to be share-worthy. Take the time to understand your audience, your subject, and the point you want to make with the infographic before you even start.

In addition, you can take the following steps to create share-worthy infographics.

  • Keep It Simple – The simpler the infographic is, the better it will be received by your audience. Don’t get carried away trying to depict too much information on one infographic. When it comes to infographics, less is more. However, you can certainly share more information on one infographic than you can on a blog post.
  • Use Readable Fonts – It’s fine to use creative fonts, but don’t get carried away using fonts that most of the population isn’t readable. There are certain types of fonts that work better online than offline. 
  • Tell a Story – Your infographic should depict a compelling story that you want to impart to your audience about your subject matter. 
  • Make the Infographic Vertical – Some people have been using horizontal infographics, but studies have shown that people read vertically online, so keep your infographic vertical for the best results.
  • Use Colors That Work Together – Try using one color in different shades or only three or four colors that are easy on the eyes and contrast to make information stand out.
  • Chose a Topic That Interests Your Audience – If your audience is very interested in the topic and wants to learn about this information, then they’re going to be more likely to look at it and share it.
  • Find a Newsworthy Topic – If your topic has something to do with new newsworthy topics within your niche, then it’s going to be more likely to be shared with others.
  • Organize the Most Important Data – If your data is not lost in the creative aspect of the infographic development, be sure to get the data points you want to cover organized.
  • Use Interesting Imagery – People like looking at pictures of information because it gives them a better understanding of the data that is being presented.
  • Ensure Your Graphics are Relevant – The best thing you can do is carefully choose which graphics you will use to explain your information to your audience best.
  • Provide Easy Embedding – Give people looking at your graphic an easy way to share it with social media buttons and allow embedding of your infographic with instructions for those who wish to share it.

Another large factor about whether your infographic will be shared is whether you promote the infographic. Once your infographic is done, you need to promote it as often as you can through various channels. 

Features of Effective Infographics

Infographics are excellent ways to explain hard-to-understand concepts or condense down a lot of information into bite-sized, easily ingestible parts. But, before you can create an effective infographic, it’s important to know about the aspects of the project, your business, and your audience, not to mention something about graphic design.

  • 1. Know the Purpose of the Infographic – What is the final concept that you want to convey with your infographic? If you don’t know why you want to create the infographic, such as getting more sales, more clicks, more conversions, explaining a concept, or something else entirely, your effort will likely miss the mark.
  • 2. Tell a Compelling Story – If you can stir up emotion in your readers, there is no better way than an infographic. You can show so much in a small space. Think of it as a comic strip. It can be serious, sad, or funny, but it needs to tell a story with a point.
  • 3. Plan Out the Infographic in Advance – Don’t make an infographic without planning it out in advance. Use a storyboard with some pre-chosen images you can move around easily to help you create the infographic.
  • 4. Research the Topic of Your Infographic – Have your facts and data ready to match with images, graphs, and words that have been fact-checked. You don’t want to spend a lot of time and effort and have the wrong data.
  • 5. Understand Your Niche and Audience – Having a deep understanding and insight into your audience will help you know what you can and cannot get away with showing on an infographic. Some audiences are more serious than others, and some get offended more easily than others. 
  • 6. Understand the Appropriate Use of Color – Try not to use more than three or four colors and make sure that they are indicative of your branding.
  • 7. Be Creative with Your Use of Typography — One great thing about using infographics is getting more creative with the typography. Don’t go nuts, though; make sure that what you use is readable.
  • 8. Include Imaginative Use of Graphs — To make your infographic even more enjoyable to look at, include imaginative graphs to depict data. Be creative.
  • 9. Consider Hiring a Graphic Designer — Creating infographics that help to depict your story creatively may require that you hire a graphic designer. It can be more than worth paying a professional to ensure that your infographic is well made and well received.
  • 10. Promote Your Infographic — Once you have the infographic completed and posted, you will need to promote it to your audience. Promote it several times for the best results.

Realize that everyone can’t make an infographic. You may need professional help for many aspects of the infographic and not just the design itself. Don’t be afraid to try it, but also don’t be afraid to get the help you need to make truly effective infographics part of your content marketing plan.

Types of Digital Marketing Strategies

Types of Digital Marketing Strategies

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