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Tips to Master Business Promotions

Whether you run an online or an offline business, business promotion materials are wonderful incentives to customers. Plus, it’s a good way to market your business in a fun way. What’s more, you can give away items as incentives and appreciation in some cases, but you can also sell them and give them away as prizes.

Customer Appreciation Items 

Items like calendars, pens, whiteboards, mugs, mousepads, loyalty cards, gift certifications, portable USB chargers, t-shirts, and more are all good things to give to customers to show appreciation. A really good example of a customer appreciation gift is the recipe sharing site After you’ve been a member for a while, they send you a chef’s apron with their logo on it. It’s a good quality apron that you would be proud to own.

Here are some ideas that might get your creative juices flowing.

  • SendOutCards – There are many services like this now, but this is probably one of the first. You can set it up, so they automatically send out cards to your subscriber list through the mail. This is an excellent idea for one-on-one coaching programs, group coaching, and small inner circles. Getting a branded birthday card will make them feel special and appreciated.

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  • T-shirts – People love wearing interesting t-shirts with clever sayings. If your business is the type of business that this will work for, try sending new members or clients who order over a certain amount a free t-shirt as a thank you. 
  • Gift Certificates – These are excellent for service-based businesses to give to clients who have referred you to a paying client. Then they can buy some of your services or use the gift certificate to cut their normal bill. You’re still making money because you only send this out when you get paid by the new client they referred.
  • Pens and Pads – Do you have an inner writing circle? While most people write on their computers today, if people are paying good money for a membership and maintain it for six months or a year, send them a thank you gift like a pen and pad set to encourage more writing.
  • Custom Memory Cards – Use these in place of business cards to hand out to people at networking events. Put something on the Custom USB so that they learn more about your business when they plug it into their device. Make it usable too.

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  • Gift Cards – If you keep track of what your clients like, you can quickly determine what type of gift card they’d like. You can send these with a personalized card and message so that they remember who gave them. 
  • Calendars – Are you a VA or a life coach? If so, what better gift to give than a customized calendar? Instead of random images, you can also use quotes, tips, and motivational information that helps your client each time they look at it. 
  • Loyalty Cards – When you’ve had a client or customer for a long time, you want to recognize that. A great way to do that is to give them a special loyalty card that entitles them to earn points toward freebies or bonus items that you’ve already picked out. Credit card companies aren’t the only ones who can do this.

The trick is to pick something that your audience will enjoy or find useful. You can make them smile, think fondly of you, or you can make them thankful for you each time they use the item you send. Both are good choices for any business that wants to put its customers first.

How to Use Flyers, Postcards, and Brochures to Promote Your Business

Flyers, postcards, and brochures are great ways to promote your business. They might seem old-fashioned, but they can be very beneficial depending on what type of business you have. It’s relatively inexpensive to use this marketing method, so it won’t hurt to try it for your business too.

  • Create Excellent Material – Don’t just slap together a fifth-grade version to stick on a bulletin board. Instead, hire a graphic designer and a copywriter to make professional versions of these marketing materials you can proudly use.
  • Include Customer Testimonials – In brochures and flyers, use customer testimonials to help the recipient or viewer understand the value of your services or products better. 
  • Use Full Color – Don’t cheap out and print it in black and white. You hired a graphic designer; let them help match your branding with the flyers, postcards, and brochures that they create. 
  • Ask before Posting – Always ask a business before putting your flyer or brochure anyplace in their business. If possible, you can offer a trade. Let them sign the flyer or brochure or put a stamp on it, so you know who sent the new client. Then you can give them a discount on services, or send them a thank you note.
  • Use a Service – When using postcards in your business, it’s better to use a service like SendOutCards or Postable to save time on addressing. Plus, you can easily repeat your order and update your address book. With SendOutCards, you can even upload your handwriting as a font.


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  • Send to People You Meet – If you meet someone who gives you their information, you can send them a brochure or postcard in the mail. It’s a great way to remind them about your products or services.
  • Chamber of Commerce – Most local chambers of commerce offer the ability to include a flyer in a mailer that goes out to all members monthly. In some areas, it’s called a Chamber Pack or Mailer. Check with your local chamber. You will have to be a member to participate, but it can be worth it, depending on your business type.
  • Anniversaries or Birthdays – Send a customer a postcard if they have a work anniversary, a customer anniversary, or a birthday to help them celebrate it. Include a discount on their next order to sweeten the deal. 
  • Mail Them to Existing Customers – Your customers will like to see your brochure or flyer even if you mostly have an online business. Mailing a flyer will differentiate you from the rest who send everything via email. But, you can also send things via email with a link to the PDF download on your website.

You can get great deals from online print shops and even local print shops for your brochures, flyers, and postcards if you look around. You can also find graphic designers who aren’t that high priced on and in the communities you hang out in online. You can even try or using to do it yourself if you want to. 

The important thing is that it looks professional, sends the message you want it to, and places them in the hands of the people who will use the information.

Inexpensive Ways to Promote Your Business

Using business promotion materials is a common way to promote a business. It’s been done for a long time because it works. In the trade, they are called business premiums. Some of the materials you will use within your business, such as envelopes, stationery, jump drives, mugs, and even staplers, but others you can give to clients to use to don’t forget about you.

  • Branded Envelopes – Getting branded envelopes isn’t much more expensive than getting regular envelopes. Still, it will make a difference when you send out mail when they see your branding on that envelope to whether they open the mail or not. 
  • T-Shirts or Clothing – While wearables can be risky business due to different styles and sizes, this is a perfect way to promote their business for some businesses. If you have a food-related business or casual business, you may find hats, aprons, oven mitts, or something like that useful as a marketing tool.
  • Coffee Mugs – Even if people don’t drink coffee, a branded mug is generally appreciated because they can use it for several things – even as a paperclip holder if they want to. A lot of people even collect mugs.
  • Mouse Pads – Everyone uses mousepads, so they make a great way to promote your brand. The people using it will see your logo daily and think of you. Having your business on the top of their mind, even if subconsciously, is a huge win.
  • USB Sticks – If you have a tech business, give a branded USB stick with some marketing material or something interesting on it (which is erasable so they can still use the stick). It’s a great way to get something useful that’s also inexpensive.
  • Sponsorships – This might not seem inexpensive, but you can find local charities to support that doesn’t cost much to sponsor, but that will get your name out into the community – and perhaps even on a speaker’s list. Usually, they’ll take your brochures, flyers, and other premiums to give out to people.
  • Freebies and Giveaways – Many clubs need freebies and giveaways as prizes for games. Why not donate some of your unused premiums to them for that. College clubs are great starts for this. Look at the club that most match your business.
  • Local Advertising – It may cost a lot less than you think to advertise locally. You can get a radio spot or a mention on your local PBS station with a relatively low sponsorship rate. To see if it works, have them go to a website to sign up to get a free premium of some kind.

You can make all kinds of promotional materials work for your business. It doesn’t matter if your business is online or offline today. Most consumers expect to get more for their money today than ever before. If you seek to over-deliver and surprise them with something no one else is doing, you’ll win their business.

Tips to Master Business Promotions

Tips to Master Business Promotions

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