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Take The Stress Out Of How To Make Money

You put up a website, and now you need to generate fast online traffic. They’re many ways to do this, some free and some not. This is your choice and may also depend on what kind of budget you have.

One good way to get online traffic is to write articles and then submit them to article directories. If you are good and write an exceptional article, your article could go global. You have a better chance of this happening if you also give away a free, quality report on your website. Submitting articles is one of the best ways to generate fast online traffic.

If you submit your site to a website directory, you can increase your website’s impact—search engines like websites that make a good impression and have a positive impact. If you take the time to submit your site to several website directories, you could very well be on your way to becoming rich. So the better quality the site your backlink comes from, the more benefit to you.

Become a guest on someone’s blog. They need quality content, and you can supply it. Quality posts will get you recognized as an expert in your field or niche, and if your posts get approved by the blog owner, you can leave a backlink to your website. Forums are basically the same thing, and you can leave a backlink to your website in the signature section on the forum. Quality posts and comments can make things a lot easier for you when getting traffic to your website.

You could start your own blog. Search engines will love you if you have a quality blog of your own. With your own blog, you can voice your own opinions about anything and everything concerning your offer’s product or service. You can use your creativity to get people to come to see for themselves what you are all about. To get the most out of your blog, it is important to make frequent posts. You also want to make sure that you include keywords in your blog posts.

If you are not camera-shy, you could make a video for your search engine optimization. Making a quality video is a great way to increase traffic to your website. Keep things interesting and on topic. Thousands, maybe even millions, of videos uploaded on the internet and from every topic from soup to nuts.

If you are camera shy, there are many screen capture software products that you can use to make a how-to video, offering your viewers a chance to look over your shoulder as you perform a certain task. Many people need to be walked through things before they actually do them themselves.

Any of these tips and suggestions will help you optimize your website with all the major search engines and generate a ton of fast online traffic; all targeted to your product or service. After all, making money is the whole point; right is many screen capture software products that you can use to make a how-to video, offering your viewers a chance to look over your shoulder as you perform a certain task. Many people need to be walked through things.

Faster Home Business Profits

Way too many people believe the Internet is a place to get rich quickly with no effort or sweat needed. You publish a website and prove you have a home business. Please do not hold your breath waiting on results from an Internet business started with that thought process.

Home business owners turning blue or choking are signs they did not read this article.

The good news is starting an online home business is worth every second it takes to do it right. Imagine being your own boss for incentive, then use your brain and motivation to make it work.

The lack of time will always be a factor in creating your business, given that we all have jobs, kids, family, or some other distraction. To add more time to your business day, use the proven techniques and strategies, not shortcuts!

Imagine being able to sit down at your computer and find your home business already built in a box just waiting for you.

Using content sites and article sites, you can easily find ready-to-go ebooks, software, products, and even complete websites ready to build a business with. They do not include the marketing any business requires.

Take a tour of sites like Infogoround, Surefire Wealth, and SiteSell. You will find ideas and solutions for any home business. None will be successful overnight. Success takes considerable effort and motivation, and it all starts with you and a great idea.

And do not overlook your greatest asset, which is the skill and knowledge you already have. Business online takes passion, and chances are passion on the job got you many years of experience that you can easily share for profit. The book “Make Your Knowledge Sell” can be found on any search engine. Get a copy of it and see just how much money your knowledge can make.

Many topics and themes great for home business and affiliate sales have already been built. Take advantage of that by joining sites that sell content and ideas you can modify to suit your specific purpose. These days you can start a home-based business in just minutes to hours, but above all things, have a marketing plan before you start. Then use content sites, article sites, and proven marketing tactics to get the job done.

However, in all cases, the lack of an action plan is the fastest way to a home business failure. “Look before you leap” is a well-known phrase and the answer for faster home business profits.

Exposing the Secret Pay Per Click Formula

If you want to have success using pay per click to market your online goods and services, you’ve got to devise an effective pay per click formula.

Not every online marketer approaches pay per click in the same way, and each probably has developed their own unique method to make pay per click (or “PPC”) work for them.

Regardless of your approach, there are several important secrets to pay-per-click marketing that you should remember when you decide to follow someone else’s plan or to develop your own pay-per-click formula.

The biggest secret is that conversions (sales) are the most important aspect of your PPC marketing campaign. Everybody loves to get lots and lots of clicks on their PPC ads, but if those clicks aren’t converting into sales, then you’re simply wasting your time and money.

That’s why it is critical to test your PPC ads, and full tracking and testing need to be the very foundation of any successful pay-per-click formula.

So how do you test conversions? One of the simplest ways is to develop many PPC ads for each of your online promotions, rather than just one.

A good mix might include three or four different ads, all for the same marketing effort. You could use those four different ads in bids on the same keywords and then have each of those four ads point to a different page on your site.

The content on each page should be the same, even though the pages have a different URL. In this way, when developing your pay-per-click formula, you can decide which PPC ads generate the most sales.

For example, if you have four different ads running and each ad sends 500 clicks to your site, you can use your Web tracking logs to determine which of those four ads ended up converting into the most sales. Say that “Ad #1” sent 500 clicks and from those, you made 3 sales, and that “Ad #2” sent 500 clicks and from those you made 2 sales, and “Ad #3” sent 500 clicks and those generated 7 sales, while “Ad #4” logged 500 clicks but only one sale. Your conversion rates for those ads would be 0.6 percent, 0.4 percent, 1.4 percent, and 0.2 percent, respectively. Clearly, we can see that “Ad #4” out-performed all of your other ads combined. Therefore, when you put together your own pay-per-click formula, you should include the advertising ingredient that delivers the most return on investment: in this case, it would be “Ad #4”. Forget the others.

Of course, there are other things to consider in developing a successful pay-per-click formula, such as keyword research and the actual cost-per-click compared to revenue generated by the PPC traffic. But before you start with a wide shotgun approach to launching a PPC campaign, take a step back a moment and develop a plan to test your conversion rates. You’ll quickly find that this is one pay-per-click formula secret that can mean the difference between success and failure.

Expired Domains - Can Be Profitable

It’s a sad fact, but many people start an online business and then abandon it when there aren’t making as much money as they thought they should be (of course, there may be many other reasons they stopped working on their online business, but getting frustrated and giving up is a common scenario).

For this reason, people don’t always renew their domain names when they expire; these expired domains can actually be money in the bank to the savvy internet marketer.

The biggest advantage is that many of these expired domain names actually have a ranked high website in the search engines and have a nice steady stream of traffic.

Buying a site with a high rank and that already gets traffic will make it so much easier for you to make money since you don’t have to invest the time to start from scratch. No matter what some of the more unethical ‘gurus’ online may try to tell you, it takes time to get your website to where it is getting enough traffic to be profitable.

Allowing a site to ‘age’ can help the traffic a lot like the search engines like older sites. It also allows for there to be many backlinks into the site, and again, building these links is time-consuming, so if you can benefit from someone else who has done the work for you, you can be that much further ahead.

Another great advantage is you might pick up a gem, though it’s rare, in a market that has become saturated, and it isn’t easy to find a suitable domain name. This expired domain may be just the thing, but you will most likely be paying a premium for it.

That brings me to another point. While there are many places online where you can buy domains that have expired, be careful not to get caught up in the moment and overpay for a site.

It would be best to do your due diligence and ensure that the domain you are interested in is actually worth the amount of money charged for it.

You should check out some things you should check out: the number of backlinks to the site, the page rank, and how long the site has been active.

Some unscrupulous people will try to make a killing on a site that is no longer in its heyday and not getting the traffic it once did. They will show you old stats that are no longer accurate to trick you into paying more than the domain is actually worth.

If you know what you are doing and will invest the time to adequately research any site to make sure it’s still profitable, then buying expired domains can be an amazing way to get a turnkey site up and to run (and making money) for you. Someone else has already done a lot of the work; now you get to reap the rewards. Have fun!

Google Keyword Research

When you google keyword research, they have a wonderful keyword tool for you to use. Their keyword tool lets you wade through an entire database of words and phrases to help you find your niche and the best keyword to put to use for that niche.

You can find the best keywords to used to bring traffic to your site. You can also research statistics of that keyword to see how many searches it gets every month. The best keyword is one with little competition and a high search volume.

This may take some time, but sometimes, if you look long and hard enough, you might find a keyword that will be just like finding a little nugget of gold good enough to bring you all the riches you desire.

Choose a keyword or phrase that has low competition and a high search volume. Picking one that has chief competition will not allow you to rank high on the search results pages.

When you find one that you think is good, check how your keyword is trending. Put your mouse over the keyword or phrase and then click on the spyglass icon. Google Trends will show you when, during the entire year, your search term is the most popular.
This is a prominent feature if you have picked a seasonal niche.

The next thing you should do is go to Google and type your chosen keyword into the search bar. How many ads do you see on the right-hand side of the results page?

If there are less than five, then you should keep looking for another keyword to use. Less than five means that this is probably not a good niche because no one is searching for it.

If there are five or more ads on the right-hand side of the results page, then you are golden, and this is a keyword you should keep and use.

The keyword tool will also show you how much your keyword is making per click. The average CPC for a good keyword is anything above $0.50 per click.

Do you want to make money right? Then pick your keywords carefully and make sure that they have a higher CPC.

Google keyword research tool was the basis of another company’s study on the top 20 highest CPC keywords. “Insurance” tops that list of keywords with over 24% of all keywords used and a CPC of over $47.

That is absolutely insane! You would probably never find a good keyword to use in that niche, but if you did, WOW! You would laugh all the way to the bank.

Google Adwords Professional - Getting Certified For Success

No matter what type of online business you are building, the one thing you will need is a steady stream of qualified visitors to your website.

There are many ways online that you can find traffic. They usually fall into one of two categories: slow, cheap, easy, or fast and complicated.

Google Adwords falls into the latter category, which is why many people would like to hire a Google AdWords professional to help them set up and run their PPC campaigns.

Of course, there is another option: you could undergo the certification process yourself and then not only learn to run your own effective Google Adwords campaign, but you could also charge other people to run their campaigns for them.

Getting the certification yourself will not only help you hone your PPC skills but will give you another income stream for your online business.

It’s the best of both worlds. This is definitely a good option for anyone who has the time but doesn’t have the money to hire someone to run their campaigns for them.

If you want to go this route, all you need to do is sign up for free. You will find all the training you need, from the most basic to advanced techniques. And the coolest part? It’s all free.

You will have access to all the tutorials that come in both video and text format, and you can go through the information at your own pace.

Once you’ve mastered the beginning skills, you can take your ‘education’ all the way to the top and become a certified Google professional. Once you reach that state, people will actually pay you to help them with their PPC campaigns. How cool is that?

Once you are ready, pay a fee to take the test. The last time I checked, it was only $50 (though that might change, so check first). But a $50 investment in your business is peanuts. And if you consider you can charge people to help them with their campaigns, it just becomes a brilliant business investment.

Other than the cost of the test, the tutorials are free. Just be careful of any program that wants to charge you a fee to teach you how to be better with Adwords.

There are some excellent programs out there that can teach you how to run your own Adwords campaigns successfully, but there are also some that don’t even come close to delivering what they promise.

Before you buy, make sure you do your due diligence and examine them out.

Find testimonials, go to forums and ask around about certain programs (be careful, you know that most people like to complain, so carefully evaluate the claims both pros and cons. Make sure you don’t listen to someone who has an ax to grind).

Whether you want to hire a Google AdWords professional to help you with your PPC campaign or you want to become a professional yourself, be willing to commit to it fully, and you’ll be pleased with the results you get.

How To Use Pay For Click Internet Marketing-Advertise And Make Money

If you have an online business, then you may wonder how to advertise that business. One popular form of internet advertising is pay-for-click internet marketing, or also known as pay-per-click or PPC.

Pay for click advertising is a great way for any business to reach a much-targeted audience. Any business can use pay-for-click internet marketing to promote their business and compete with other businesses in your niche. With this type of advertising, you will need to do keyword research and use targeted keywords.

With pay-for-click advertising, you want to grab the attention of people that are searching the search engines.

When someone searches for a particular keyword or phrase, they look for the results that meet their requirements. You want your advertisement to grab their attention and give them the answer they are looking for.

Pay-per-click advertising is basically placing an ad on the search engines like Google, Bing, and Yahoo so that people will see that ad when they type in what they are looking for.

When a person types in the phrase they want information on, they will be given pages of results. The top results are the ones that people will look at the most and the ads that also appear on the results page.

These ads are referred to as ‘sponsored results .’ They are shown based on the keywords that the advertiser has assigned to their ad.

Before placing your ad, you need to do some keyword research and find which keywords or keyword phrases people are searching for most.

When you know what people are searching for, then you know which keywords to use for your ads to show up when they search. Your ads are then being shown to people interested in your niche and the keywords you are using. This is an effective form of advertising for businesses as it reaches a much-targeted audience that is already interested in what you are offering.

When a person searches for the keywords you have assigned to your ad, they may click on the ad and be taken to your website or landing page. Whenever someone clicks on your ad, you will be charged a certain amount.

You will determine the amount charged per click based on the keywords that you use. The ads will cost nothing to appear if they aren’t being clicked; they will only incur a cost when they click on the ad.

When you set up a pay-for-click internet marketing campaign, you can control how much you spend per day on your ad. You enter a budget for the day, the keywords you want to use, and the search engine will handle the rest. It will display your ads until your budget for the day is reached, at which time they will stop being displayed. It will then display your ads the next day.

The enormous benefit of this type of advertising is that you can control how much you spend, and the ads are much targeted to a niche. Many small companies compete with large companies by using pay-per-click advertising. You can bid on your keyword phrase, and the company that has the highest bid on a keyword will have their ad displayed highest in the results. If you are willing to pay enough for a keyword, you can have a highly displayed ad.

With pay-for-click internet marketing, you should take your time and test different ads and different keywords. Sometimes you may find that your ads are not converting or getting many clicks, and you will want to tweak them a little until you see better results. A few tries to get the right ad that will convert well and not cost the earth.

How to Measure Internet Advertising Effectiveness

One common question that many business owners share deals with how to evaluate their internet advertising effectiveness. Until recently, it wasn’t too easy to track how well your online ads were doing, not to mention anything about trying to figure out offline advertising results. 

However, online techniques have really changed. It’s getting easier and easier to track your internet marketing advertising progress, and most sites will at least give you the chance to see how many impressions your ad has received and how many people have actually clicked on it.

If you are using Pay Per Click (PPC) advertising, the search engines will provide you with relatively sophisticated tracking systems, making it very easy to see which ads are being clicked on and which ones aren’t.

It shows you which ads are actually converting. Traffic without conversions won’t do you much good.

If you are doing online marketing advertising elsewhere, you can implement your own tracking methods by assigning different values to each of the sites on which your ads appear.

This way, when and if a customer clicks on your ad, you won’t only direct them to your site, but you can then see how they got to your site. You can see this data in your website’s log files if you create redirects, through reports generated by a link program, or within your autoresponders, depending on your methods.

One straightforward way to measure internet advertising effectiveness is to add an unsophisticated referral box right in your site’s shopping cart.

Here you can ask anyone purchasing to answer how they found your site before they complete their order. Many web admins create a drop-down list that customers can choose from to make the process go by quickly. However, not everyone will enter the correct information, so the data will not be completely reliable.

How do you analyze the information that you’re getting from your tracking methods? If you see that the ratio of impressions to clicks is meager, you’ll at least need to consider making some changes to your ad campaigns.

Keep in mind that your ad needs to connect with your target audience and compel them to want to find out more. If you are getting a good amount of clicks, but they aren’t converting, it could mean that your ad didn’t reflect what you are promoting very well.

If you have just started advertising online, start small and test the waters first. You don’t want to spend a lot of time and money on an extensive campaign that isn’t bringing in results.

Take small steps and learn with each one. Another good idea is to do split testing. For each product or service, create two ads and track which one does better. Another part of the learning curve.

Measuring your internet advertising effectiveness should be a constant activity.

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