Menu Close

Steps To Solve Your To Internet Business Marketing Problem

Search Engine Optimization training (SEO training) is necessary if you are new to the world wide web and want your website to be successful. There are several SEO training courses that you can take advantage of.

Here are just a few of them:

Seobook.com, run by Arin Wall, is the largest online SEO training course available, and you can attend this course without even leaving your home. The training program provides hundreds of articles and videos, advanced SEO tools, and practical tips to help you market your website, obtain the best search engine rankings, get better website monetization, and improve conversion rates, among other things. SEObook.com works for one-man-show websites and large corporations, and the material is presented so that you can go along at your own pace.

Excel-Your-Business.com offers training that focuses on the best way to optimize your landing pages, offline and online web analytics, link-building, and ROI (return-on-investment) conversion.

It extensively covers both national and even very local search engine marketing strategies, and the seminars offered are geared to help business owners and executives that are just learning or who have fallen behind on what is necessary for SEO (Search Engine Optimization) and SEM (Search Engine Marketing) terms. Jason Lavin conducts these seminars follows through with step-by-step examples to emphasize the main points.

WebiMax is renowned worldwide for being one of the most reputable online marketing firms. The company has been on MSNBC, The Wall Street Journal, Entrepreneur Magazine, Inc. magazine, and other reputable media outlets. Located in New Jersey, this company boasts more than 45 full-time employees who adhere to the full-service approach to web-based marketing.

The company works with large corporations as well as new start-ups and grants the same importance to each. Ken Wisnefski leads this search engine optimization training, using the experience and knowledge he has acquired in his more than 10 years of successful internet marketing. Another unique advantage of WebiMax is that it does not require you to sign any long-term contracts.

Rather, you can take advantage of the training every month. In addition, all new customers get a free marketing analysis to help you decide if WebiMax is the right training for you.

4MoreHits focuses on improving your website’s structure, content, and reputability in its Search Engine Optimization training. All employees are SEO experts with over 10 years of experience in Search Engine Marketing and Automotive SEO.

Their focus is on how to use relevant keywords through extensive keyword analysis. Keywords are the key, and all other efforts will be wasted if you do not get this crucial step right. The 4MoreHits team, in addition to the Search Engine Optimization training offered, makes sure that your website is set up correctly and eliminates and bad links, missing meta-tags, and other small details that can bring your website up to the top of search engine ranking.

Small Business Articles - Great Exposure For Your Business

Using the internet to build your business works equally well for an online or offline business and is a great way to increase your exposure to get more customers. And one of the best resources available on the internet is small business articles.

When you write an article and submit it to an article directory or a blog, you are vastly increasing the exposure of your business.

To get the maximum exposure, there are a few things you’re going to need to do. First, you’ll want to make sure that your article is optimized with keywords. And not just any keywords either; Focus only on those keywords with fairly high monthly searches and low competition. It’s definitely a balancing act. If you target keywords that have many searches, they will most likely have too much competition and will be virtually impossible for you to get a good ranking for.

If you focus on keywords that don’t have enough searches, it won’t get you very much traffic for your efforts. But, of course, everyone has their own opinion of what a ‘good number of searches’ and ‘low competition really means. I’ve always used the guideline of at least 1,500 searches a month and less than 20,000 in competition, and it’s worked very well.

Find your own guidelines and determine what works best for your niche.

Now that you’ve got a list of 10-20 keywords for your niche, it’s time to write several articles for each keyword. For example, if you have 10 keywords, you can write 3-5 articles for each keyword. This will give you a lot of great exposure online. Make sure each article is unique from the last.

Now, you will submit those articles to article directories online so they can be published. Don’t worry about the ‘published’ part. As long as their rules write your article, it will be published.

One thing to remember, most article directories won’t let you do any direct ‘selling’ in your article. You will need to provide useful information, but the selling needs to be done in the resource box at the end of the article. This is where you can link to your website that people can click on and be taken to your site.

The resource box is your place to shine. Make sure you make it something interesting. Pique your reader’s curiosity and interest. The more compelling you make it, the more likely they are to click on the link and check out your site…which is exactly what you want to happen.

This method can work very well for almost any type of business. The internet is an amazing resource for business owners, and it would be just plain silly not to take full advantage of all it offers. Even if you can’t stand the idea of writing, you can take full advantage of small business articles.

You can always hire someone to do your writing for you. You can find many talented writers who would write your articles for you for only a few dollars each.

Small Business Internet Marketing Techniques

Small business internet marketing isn’t just advertising anymore. It used to comprise purchasing ads in various places and then purchasing specific ads when the internet exploded. Now the difference between advertising and marketing has become obvious. Advertising is something you do that’s very passive.

Yes, you’ll use specific language in any advertising space you purchase to try to entice people to click and buy, but once you’ve put the ad in place, it’s there, and it’s not going to change. Even pay-per-click advertising falls into this more passive category.

But with many of the techniques of small business internet marketing, the things you do are far from passive. So, for example, if your search engine optimizes your website, that might seem passive because once you do it, it’s done. But that’s not true.

As you add new pages to your website, you do more tweaking and changing. You’ll use new keywords and different keywords in different areas. Sure, if you use banner ads, you’ll change them from time to time, but it’s still much more static than almost any other type of marketing you can do.

And unless you have a huge advertising budget, those static ads like banners and pay-per-clicks probably aren’t going to garner you many sales. Instead, it’s the dynamic methods of small business internet marketing that will bring people to your website and keep them coming back. And when they keep coming back, they’re once again faced with the things you offer. It can take a person 6 or 7 times seeing an offer before they’re inclined to buy, so the more you get them at your website, seeing your products and services, the more likely it is you’ll make a paying customer out of them.

The most efficient, active method of small business internet marketing that’s guaranteed to let you make frequent contact with your target market is an opt-in mailing list. You can offer some information, a discount, or an ongoing thing like a 5-day course in something relevant to your site to get people to sign up for the mailing list. Then, once they’ve done that, you have their permission to send emails that will contain links and sales language designed to get them to go to your website and buy.

You won’t want to start sending ads every day. Instead, come up with something that the people who found your website were probably looking for. If your small business internet marketing plan makes it likely that people will come across your website when looking for ways to keep aphids off of houseplants, for instance, then offer a 3- 5- or 7- day email “course” about how to take care of African violets or how to keep houseplants healthy in less than ideal conditions.

Give them something of value, and they’ll permit you to contact them. Once you have that permission, good small business internet marketing will include emails containing ads and content to remind them what a valuable resource your website is.

Should You Purchase Backlinks

Many web admins know the importance of having backlinks to their sites. However, many go about the tedious job of obtaining backlinks by themselves, which takes time and patience. In the past, it seemed that only big corporations could shell out the cash necessary actually to purchase backlinks.

So they were the ones who ended up first in the search engine rankings. But things have changed, and there are many services now available to small business owners.

While these services aren’t cheap (especially if they are reputable), they can be very worthwhile. In deciding whether you want to buy your backlinks or continue to do the backlink building yourself, you need to evaluate how important your time is to you and how much you can spend to free up some of that time. If you do decide to purchase backlinks, make sure that you follow some simple guidelines.

Remember, not all backlinks are the quality that you need. Unfortunately, a general mistaken conception in the internet marketing industry is that the more links you can get, the better off you will be, no matter what.

More backlinks will raise your search engine ranking only if the links are quality (relevant) links. If the links come from link farms or just poorly ranked, non-reputable sites, it can actually hurt you in your search engine ranking. So keep that in mind when you are checking out services that sell backlinks.

Do your research on where the links are coming from and make sure that you have something that can allow you to track the results yourself.

The decision to purchase backlinks can bring you a sigh of relief. It’s definitely the easiest way to shoot your site up in search engine ranking. But remember, quality links are not cheap. So you don’t need to go for the most expensive ones necessarily but try to avoid getting the most links you can get for the lowest price.

Again, research exactly what you will be getting for your investment. Make sure that your links will not all originate from the same place. This is a big no-no, according to the search engines. Also, avoid publicly traded link sites. These are more likely to be tracked and flagged by search engines. Also, do not pay a monthly membership to maintain your links.

You are better off paying a one-time (possibly higher) fee for one link than to continuously pay month after month and risk losing your position when you don’t pay one month for some reason or another. So you’re much better off buying permanent links. That’s fine if you can only afford one at a time. Just add a link every so often, and your site will gradually increase in ranking until you can afford to pay for more.

According to the rules established by the search engines themselves, the decision to purchase backlinks is sound if you do it the right way. Just make sure you do your research on who is selling them to you.

Seo Link Building

Starting your own online business can be a great alternative to a more traditional job. They have the ability to earn you far more money than you would get working a typical nine to five job. But they also require a lot of work and dedication.

Just like starting a physical business, a virtual one does not just start churning out money overnight.

Also, like a real-world business, marketing is the most important aspect. No matter how good your website is, it will not earn you money if nobody knows it exists. You would run ads on the radio or TV in the real world, but on the internet, you rely on SEO link building.

Link building is the process in which you acquire backlinks for your website. A backlink is when another website links to your website. Backlinks come in varying qualities, and the methods of acquiring them are quite diverse as well.

1: Buying. One of the easiest, albeit most expensive, methods for acquiring backlinks is to purchase them. There are websites out there that acquire backlinks to sell to you. The higher the quality of the backlink, the more expensive it will be.

2: Asking. Another method of SEO link building is to ask for backlinks. As you can expect, this has varied amounts of success, but it never hurts to ask, as the saying goes. For example, simply sending an email to the website owner and presenting your website might very well net you a backlink.

3: Articles. Using articles for link building has mixed reviews, but it is still a viable option. By writing quality articles and submitting them to directories, you can generate good backlinks to promote your website.

4: Blogging. Blogging is another perfect way to create a list of backlinks. Creating a high-quality blog that has links to your website can go a long way in increasing the rank of your site.

The quality of backlinks is essential when it comes to your link-building campaign. If you get very poor quality backlinks, it can even hurt your website’s ranking. So the goal is to get as many high-quality backlinks as you possibly can.

There are a variety of methods for determining whether or not the backlink you are getting is actually going to help you or not. The two main things to keep a lookout for are relevancy and rank.

The higher the rank of the website backlinking you, the more valuable that link actually is. The more relevant it is to the subject of your website, the more valuable it is.

Even if you get a backlink from a high-ranked website, it will not help you with your SEO link building if it has nothing to do with your website. These quality links can be hard to obtain, which is where paid services come in. But there are free alternatives, and while they are not the best of the best, they will help your website move towards the first page.

Ten Amazing Traffic Building Ideas For Targeted Traffic

If you have a website, then you need to get traffic to it. Of course, a website is no good without visitors, but unfortunately, driving traffic to your site can often be quite difficult. However, there are some great strategies that you can use to drive traffic to your site. Let’s take a look at ten amazing traffic-building ideas.

1. Flickr – Social photo sharing is a fantastic way to get people to your website. The idea is to have Flickr and your website working together to draw traffic to your site. You can do this by adding good tags to the photos to be attractive on the website. When you write a post on your blog, then add the link to the Flickr site.

2. Join social bookmarking sites – when you join social bookmarking sites, you can share your favorite site with people that share the same interests. You can include your website, and then anyone looking for information on your topic can find you through these social bookmarking sites. You can also add bookmarks to your blog so that others can also share your site on social bookmarking sites. Add some interesting links and have your website set up so that visitors will find it interesting and will want to share it with others.

3. Blog commenting – find other blogs in the same niche and leave comments on their posts. Most blogs will allow you to put in the URL for your site, so you are building a backlink to your website every time you leave a comment. When leaving comments on blogs, never spam a blog; always read the blog posts and leave a comment appropriate to the post. If you leave a comment that sounds knowledgeable, then others will be more likely to click on your link and visit your website.

4. Forum marketing – join forums related to your niche and actively contribute to the forums. Put a link to your website in your signature so that you will build a new backlink to your site for every forum post that you make. Other members of the forum will also see the link in your signature and may visit your site. Don’t spam forums, but always write good, appropriate posts, and then you will increase your chance of other forum members visiting your website.

5. Make your site interesting by adding themes, widgets, and other extensions to your site. If your site is incredibly boring, then people won’t return to it, but if your site is interesting, user-friendly, and exciting, then your visitors will more likely return and more likely share your site for others to see.

6. Let your friends know your business and ask them to help spread the word about your site. If your friends can add a link to your site on their own blogs and websites, this will help you gain more traffic.

7. Contact some industry-specific sites and ask them if they would be willing to add a link to your website on their site. Many will be happy to help you out by adding a link.

8. Add podcasts to your site, including video and audio that your visitors will find interesting.

9. Submit your site feed to blog site directories. By doing this, you will receive traffic from other sites from your feed.

10. Build a Squidoo lens about the topic of your site and include links back to your site. Make your lens interesting and exciting so visitors will want to click on the link to your website.

When you are building traffic to your website, you need to give your visitors what they want. People aren’t interested in visiting boring sites or sites that don’t give them what they want – they are looking for something specific, so if you give them what they are looking for, they will continue to come back to your site and tell others about it.

Using Pay Per Click Advertising For Your Business-Make Significant Profit

Pay-per-click advertising is a prevalent advertising method that many businesses use to build their business and increase their profits. If you set up your pay-per-click advertisement carefully, you can make significant profits from your online or offline business.

Pay per click or PPC advertising has been a very lucrative way for many people to generate traffic to their website and make money online. Yahoo Search Marketing was the first PPC advertising to emerge, and now others have joined the party. PPC advertising makes it much easier for small businesses to compete with big businesses on a worldwide level. However, many people have used pay-per-click advertising and lost a lot of money because they haven’t taken the time to create ads and monitor their performance.

Google Adwords is now the biggest pay-per-click advertising company, but that doesn’t mean that you shouldn’t use the others. So let’s take a look at the top three pay-per-click advertising companies.

  • 1. Google Adwords is the biggest in the field and can have your ads up and running in minutes. With Google Adwords, you do not need to wait for days for your ad to be approved before it is shown; it is usually up and running as soon as you finish creating your ad. Google will review your ad, and if it doesn’t meet their standards it will then be removed. In addition, Google has more functionality than the other search engine PPC ads, and you can test your headlines, keywords, and ads overall to see which ads convert the best.

  • 2. Yahoo Search Marketing, although it was the first PPC advertising company, is not as big as Google Adwords. However, it is still a perfect option for advertising, and your ads still receive a lot of traffic. There is no reason why you need to choose just one search engine for your pay-per-click ads, as the more you use, the more traffic your ads will receive. Yahoo search marketing gives great options and can be very successful for promoting your business.

  • 3. Bing (previously MSN) is probably on equal par with Yahoo. The Bing PPC advertising is very similar to Google Adwords but doesn’t quite offer as much functionality as Google. Nevertheless, Bing PPC is still very effective for business promotion and earning money online.

These three pay-per-click advertising companies draw more than 97% of search engine traffic, and you can grab a piece of that traffic with pay-per-click ads for your business. Only spend as much as you can afford and monitor your ads to see which ones are performing well. Those ads that aren’t performing and you like should be tweaked until you see the results you are after. Pay-per-click advertising is a great business tool for any online business.

Video Marketing Concepts - 3 To 5 Minutes Is Best

When it comes to using the power of videos to drive your online sales funnel, there really aren’t that many video marketing concepts you’ll need to learn. For the most part, the adage keep it simple is the best one to follow.

Videos will work extremely well in driving customers to your website and converting more visitors into paying customers. Still, just like anything, if you don’t do it right, it won’t do anything for you at all.

You don’t need a ton of pricey equipment either. Depending on the type of video you want to create, an actual movie shot with a video camera or a screen capture presentation with narration, the software and tools you need to make them are readily and cheaply available. But, of course, it would help if you didn’t have to invest more than a few hundred dollars for the software, camera, tripod, and microphone.

Please don’t get too caught up in the idea of making a video, many people can get very intimidated by this process, but you really don’t need to. You don’t have to actually be on the video if you don’t want to. If you are making a screen capture type of video, you won’t be on it at all, and even if you’re making a demonstration video, you either don’t have to show yourself on camera, or you can have someone else on camera. The point is that don’t let foolish fears keep you from using this potent tool.

Another concept to keep in mind is that while you don’t need to have a professional-grade video, you need to make it appealing to your viewers; if you don’t, they won’t be viewers. For one thing, make sure that the quality of the audio and video is good. Make sure that they can hear and understand what you are saying.

Do not, I repeat, do not stammer, stutter, and fill your videos with a lot of ‘um’ all the way through. Then, if you make a mistake while you are narrating, start again. No one wants to listen to someone who can’t seem to string more than one sentence together at a time; it’s painful.

If you absolutely don’t think you can do it, get someone to do it for you. Another thing that can help is to outline the points you want to cover in the order you want to cover them. This can help keep you on target when you’re narrating.

Keep your video short, usually around 3 to 5 minutes long. This isn’t a video course; it’s just a snippet to get them interested in learning more and getting them to go to your website; short and sweet is best.

Make sure you include the URL of your website in the video and the description you supply when you submit your video to a video directory. Use keywords for the title, tags, and description of your video to get as much traffic as possible. Using these
video marketing concepts will help you get the biggest bang out of your online video buck.

Ways To Make Money Google Adsense For Publishers

Do you want to use the internet to make money? Google has a program called Adsense that will allow you to earn cash off websites you build. To make money, Google requires that you have quality content. Then they will give you code to add to the sites so that you can display Adwords ads on your site.

First, let’s clarify the distinction between Adwords and Adsense. Adwords is the program that advertisers use to place their ads on Google’s search results and partner network. Adsense is the publisher in the partner network (that is, You!). So, to make money, Google calls you an Adsense publisher.

Now, it is possible to make money Google-style by having just one powerful blog that draws a ton of traffic. There are a few examples of this. However, most people who make money with Adsense do so by having multiple sites. There are Adsense publishers with several hundred sites. This is the model we’re going to be discussing in this article.

The first thing you need to do is get a Google Adsense code. Then, to qualify, you have to have a website. After that, a free blogger blog will suffice.

Next, you need to build your first site. You should have 10 to 20 pages of content plus the “supporting pages,” such as a site map and privacy policy. Google requires that all sites displaying Adsense must have a privacy policy. On each of the content pages, you should have at least one AdSense block.

There are three kinds of Adsense products. The most popular is the “Ads by Google” blocks that come in a variety of sizes. Most successful publishers say they make the most money with Google Adsense large rectangle ad blocks. Then, there are the text links. If you make these look like your navigation bar, you can get people to click on them, thinking they are a natural part of your site. Finally, a Google search box will allow you to make money off Google’s organic search.

It is generally recommended that you use just one of each kind of ad. That’s because the more ads you place on the page, the lower in value many of the ads will be. To make money, Google ads must be of maximum value.

After you have built your site, you need to generate traffic to it. While traffic methods could fill a library of books, some popular methods are submitting articles to directories, using social bookmarking, doing on-page SEO to get listed in the search engines, and creating Web 2.0 properties such as Squidoo lenses.

Once you have built an Adsense website, it’s time to start on the next one. The idea is that you are continually building new sites to increase your income.

It is possible to build a virtual real estate empire and support yourself nicely in the process. You can use the internet to make money. Google Adsense is one way to do it.

Increasing Your Web Search Engine Ranking

Are you looking for ways to boost your web search engine ranking? If so, you need to learn the basics of SEO (Search Engine Optimization) or hire someone to handle this part of your business. Either way, you should be involved in this aspect since it is so important to its success.

Don’t worry. When most newcomers to the net hear the term SEO (or even worse, Search Engine Optimization), they get a deer-in-the-headlights sort of look. But SEO is really not complicated at all. The concept is straightforward. The methods you can use to optimize your site can be time-consuming and mundane, but they are not really hard to understand.

And there are many, many ways that you can increase your web search engine ranking. There really is no “best way.” They all work as long as you stick to them and do them consistently. But one of the most popular ways of increasing your site’s visibility is writing and distributing articles about the products or services you offer.

Actually, the articles will not necessarily be directly about your products or services. Rather, they will focus on the terms that people are typing into their search engine when looking for what you have to offer.

These terms are called keywords, and your articles will be based around all of the keywords relevant to your niche. Find the keywords that you want to target at the Google Adwords Free Keyword Research tool.

Write a 500-page article that includes one keyword in the title and then in 3% of the rest of the article. Submit this article to EzineArticles.com and link it back to your website. It is important to remember here that you can only include your link in your “bio box” or “resource box” that comes at the end of the article.

This short paragraph must compel the reader to click on the link. If you’ve written a good article and can follow it up with the promise of more in your resource box, then your readers will click.

You want people to click on your website link (besides the fact that you want visitors) because you then start to establish backlinks to your site. Backlinks are important for web search engine ranking because they tell the search engines that others find it worth their while to link to you.

The key is that the links should come from high-quality sites (such as EzineArticles.com). If you get links from low-quality sites, this will not increase your rank, and it might actually hurt it.

You can also look at your competitor sites and do some analysis to find what links they are getting so that you can go for the same links. Backlinkwatch.com is one site that will show you the sites that are providing backlinks to your competitors, so you can then get into contact with these sites and establish links as well.

Steps To Solve Your To Internet Business Marketing Problem

Recent Posts
Most Viewed Posts

Steps To Solve Your To Internet Business Marketing Problem

error: Content is protected !!