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Running A Profitable Internet Marketing Tactics

Pitching a new business idea can be very nerve-wracking. You don’t know how it will go and what people will think of it. And probably the worst thing you could have happened is having your idea stolen. With the three steps given below, you can help prevent this from happening.

How to Protect Your New Business Idea

You should know that legal protection falls into three different categories: copyrights, trademarks, and patents.

1. Copyrights

This type of legal protection covers any of your artistic ideas, including but not limited to songs, paintings, photographs, and books. Copyright protection is put into place when an original piece of work is set into tangible form, meaning that you must be able to prove that you came up with the idea. Once this is accomplished, you have the legal right to produce your work.

If you live in the U.S., you’ll notice that there is no requirement to register your idea. However, if you do have it registered, there are benefits to doing this. Once registered, you have a public record of your copyright which can help you with any infringement claims.

The registration process is unique according to the type of material created, but it always involves a processing fee and sending in a copy of your work. The copyright time varies too, but usually it lasts for the duration of the creator’s life plus an extra 70 years.

2. Trademarks

Trademarks apply to names, symbols, and words that identify and represent a company or a product. Similar to copyrights, you do not have to register your idea for protection. Also like copyrights, you get benefits if you register your idea.

When you register, the public is aware that you own the mark. The law will then see that it is your idea and you gain the right to use the registered mark. This means that people cannot then use a similar mark to your own.

If you decide to register your idea, it’s important that you get your application done professionally, particularly when registering for a trademark as it is more intricate. Getting approval of a trademark has taken months, even years.

3. Patents

Patents protect the inventor’s rights to their inventions. Inventions protected by patents can range from machines to plants. Unlike copyrights and trademarks, you must register your idea for protection. Getting a patent can be very time-consuming as it can take years to approve. It can also be very costly, with amounts going up to six figures.

While it may take years for your patent to be approved, you get protection as soon as you apply. A patent lasts for 20 years and you may exclude others from making, selling, and using your invention in the U.S.

Some ideas may require that you have a combination of protection. Remember, if you ever run into an issue of dispute about your idea, ensure that you have early drafts of your idea and detailed records of the development of your idea to prove that it’s yours.

Tips for Running a Creative Business

Creative businesses often have the same challenge. That challenge is how to be creative and successful. This isn’t always easy to achieve, so these ten tips have been provided to help you in your venture.

  • 1. Put your focus into one area and become good at it. If you focus on what you’re good at instead of doing what people want, you’ll notice you have a greater chance of success. This is because you specialize in one area, allowing you to offer more value in your specific work area.

  • 2. Plan where you want your business to go. If you have a moral vision of what you want, this will be very helpful. You can always change your plan as things in life change, but having your plan written will keep you focused on your goals.

  • 3. Do different things. When you change things up a little bit, people are bound to notice and pay attention to you. Realize that if you only offer the same things as everyone else around you, you won’t stand out in the crowd of businesses. Taking risks gets you noticed.

  • 4. Pay attention to the numbers. You may work in a more creative field, but that doesn’t mean you can forget about numbers. You ensure that you have a regular cash flow, and without an organized way to go through all the numbers, you’ll never know how successful you are.

  • 5. Share your ideas to revolutionize. Talking to others is the key to a successful business. Having a great diversity of ideas can help you adopt an innovative way of doing your business. Collaboration helps you to succeed in this world.

  • 6. Have proper protection for your ideas. You don’t want to ever run into someone stealing your ideas. Be sure to defend your ideas if you ever run into this unfortunate issue. Your ideas are the essence of what you and your business are, so ensure that you know how to protect yourself, including the use of trademarks and copyrights as needed.

  • 7. Take a digital approach to your business. Engage with your customers, employees, and suppliers. Learn how to use different social media platforms to help promote your business. This will help you extend your business’s boundaries and how to appeal to people to support you and your business.

  • 8. Don’t lose hope. People always make mistakes, but you must move away from them and learn from them. It would be best if you were determined to run a business of your own, so don’t give up easily.

  • 9. Always strive to improve. Continuous improvements help to make a business succeed. This includes looking back at things that went wrong and making them better.

  • 10. Have fun. You’re supposed to have fun while running a creative business. Having fun makes work enjoyable, even the more routine tasks that form part of any business.

It’s difficult running your own creative business, but hopefully, it can help your business run a little bit easier when following these tips.

Top Social Media Platforms for Marketing Your Craft Business

Social media is a great tool to use when marketing your craft business. You can use social media to get your business known and take in more money.

However, before you decide which social media platform will best fit the marketing of your craft business, you need to figure out what your goals are for your business. From there, you need to decide on what strategies will best fit the goals you have in place? 

Social media provides a wide range of benefits to you and your business. Here is a list of just a few.

  • You can sell your products directly to your customers. 

  • Your business gains more awareness, making you more money.

  • You can build relationships with people, including your customers. Having deeper relationships with your customers ensures they will come back.

  • You get to know potential business partners. 

  • It helps establish you as an expert in your specific trade. 

  • The activity on social media leads to the improvement of your business’s website. 

Once you have a simple idea of where you want your business to go, you can decide which social media platform is the best for the marketing of your craft business. Here is a list of some of the more well-known social media sites that can help with the publicizing of your business.  

1. Facebook

This social media site is very easy to use and is a quick and sometimes free way to gain new customers. Invite your friends to like your business’s Facebook page and grow your page by posting interesting things that you offer. 

Your followers will like and share those posts, letting more and more people see the type of business you own. With the “liking” and “sharing” feature on Facebook, this social media platform is a great way to grow your business beyond your friends and family. 

2. Twitter

This social media platform is very popular among crafters because of all its connections to partnerships. You can also have conversations with your customers and get to know them on a more personal level. 

One disadvantage of Twitter, though, is that you have to constantly keep tweeting because you’re only as good as the last tweet you posted. Be careful that you’re not only promoting yourself. Be sure to take time to retweet others and reply to other people’s tweets. 

3. Pinterest

Pinterest was made to direct people to other sites, so if you want more traffic on your website, this may be the way to go. This is also a great website to use if you have splendid pictures to share with others. You can then send your followers to the sales page where each of your products is being sold. Another hallmark of Pinterest is that even if you posted a pin months ago, you’d still get traffic on your website months late. 

4. YouTube

You may not think of this platform as social, but if you develop a good amount of subscribers, your business will gain popularity. However, remember that it takes time to produce a high-quality video, so ensure to leave enough time to do this. 

5. LinkedIn

This social media site is a great tool for networking with other business owners; you may benefit from getting a partnership. It’s less useful for marketing as you don’t get to become connected to your customers. 

It’s important to know the differences between these social media sites and how they can help you and your business. Use the tools provided to make your business easier to run, and become educated on what separate social media sites have to offer. 

Apps for Creative Entrepreneurs

Apps were made to make our lives easier and more exciting. Some apps are specially made for all you creative entrepreneurs out there. Here’s a list of the most common apps that proved to be helpful to the creative business person. 

  • 1. Scanner Pro – This app helps when you need to scan documents on the go and don’t have access to a different scanner. This app is very convenient when you need a digital copy of print contracts. The Scanner Pro app costs $2.99
  • 2. Sunrise Calendar – This app is perfect for scheduling things around your hectic schedule. It’s easy to use, and you know exactly what you have going on the next day. This app doesn’t cost you anything to use. 
  • 3. Evernote – If you’re looking for a good app to use when taking notes, this may be one of the best ones you can get. You can keep a unique journal of all the projects, ideas, and reminders all in one place. For some people, it’s a lifesaver for spur-of-the-moment events and any ideas that may come to mind. This app is also super handy as you can sync all your devices onto one app. 
  • 4. Periscope – This app is best known for live broadcasting. Broadcasters can live stream while an event is going on and comment using the chat feature whenever they have something to say. It’s such a well-known app because of the unique feature of the two-way communication between an audience and the broadcaster. The app store has this app listed as free. 
  • 5. TripCase – If you’re looking for help keeping your travel plans organized, TripCase is the app you’ll want to look into getting. It’s a free app that lets you keep all of your bookings in one place and organized. 
  • 6. Dropbox – Dropbox allows you to be instantly connected to people so you can share your photos, videos, and documents. This app makes it easy to share files among the people on your team so that you can ensure everyone has the same information. 
  • 7. Audible – This app can be used anytime you have free time and can enjoy a good book but don’t have the time to sit down and read it. You can listen to books on the go and allow you not to have to focus on the books as you are traveling.
  • 8. Flowdock – Flowdock allows you to collaborate with your team members on any project easily. You and your team get notifications whenever something has been changed. You can then talk to your team members about any changes made using the chat feature on the app. This app is most useful on a computer because of the drag and drop features but can be used with your phone. When using the app with your phone, you may notice that the app isn’t as easy to use. 

It’s easy to get caught up in life and forget things. But with the use of these apps, hopefully, life can get a little bit easier and less hectic.

Running A Profitable Internet Marketing Tactics

Running A Profitable Internet Marketing Tactics

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