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Online Marketing Strategy Template

 

You’ve finally got some subscribers to your email list, and now you want to get some interaction from your subscribers. You want them to read the information and answer your calls to action.

Subject Lines That Encourage Opening of Emails

But first, get them to open the emails. All that starts with crafting subject lines that encourage the opening of your email messages.

  • 1. Pique Their Interest – Don’t give everything away in the subject line. Instead, use the space to make them want to open the email and know more. Think about what they see when they get the email in their inbox and put the words in the right order to pique interest.
  • 2. Tease Them – Email subject lines are good to bring humor and a fun personality to your email messages. Keeping your audience in mind makes your email subject lines evoke your audience’s emotions to open them.
  • 3. Make Them Curious – The email subject line should make the reader curious enough to open it. If you know the audience you’re sending emails to well, and you should, it should not be difficult to craft curiosity-seeking email subject lines for them.
  • 4. Don’t Be Too Clever – You don’t want to mislead your audience, so be careful about trying to be too clever with your email message subject lines. If they feel duped when they open the email, they’ll be unhappy no matter how good your offer is. 
  • 5. Put Keywords First – Some people search their emails using various keywords; make it easy for them by including those keywords within the first three words of the email subject line. Plus, when the email comes in, the keyword will be immediately visible to them.
  • 6. Personalize It – People respond very well to personalization in email messages, including subject lines. If you can call out their name or name their title, they will be more likely to open the email message.
  • 7. Avoid Filler Words – You have very little space in the email subject line. How long your subject line is will depend greatly on your audience. Test different lengths of subject lines to find out what works well with your audience, but the rule of thumb is 1 to 7 words or less than 130 characters.
  • 8. Name Drop – A great place to name drop is in the subject line of an email. Suppose you use a famous person’s name or a person who your audience values, then all the better. You have to be careful doing this because you don’t want the person’s name you drop to be angry, ensuring that it’s all positive. It needs to be a win-win situation.
  • 9. Focus on a Deadline – A time limit mentioned in the subject line will also entice your audience to open it. If you offer a special that expires in three days, say so in the subject line to know that they need to open now and not wait until later. Note: Make the deadline real to be most effective. 

Creating subject lines that encourage the opening of emails is something that you need to consider carefully based on your topic, audience, and the results you’re hoping to achieve through your email marketing messages. 

What to Include in Your Email Newsletter?

Knowing what to put in your email newsletter is as important as creating one. They say that the money is in your list, but you’ll miss out on the additional income that an email newsletter can generate if you don’t send out regular messages. It’s important not to overthink each newsletter that you send out. 

Keep them simple, not too long, and always point the reader to something else, such as something to buy, share or do.

  • 1. Tips and Tricks – It’s great to include a list of tips and tricks for your readers in your email newsletter. If you send out a daily newsletter, you could make once a week a list of ten tips or tricks to use that involve putting your services or products to their best use.
  • 2. Special Offers – You don’t have to send out a special offer for every newsletter, but if once a month you offer your newsletter subscribers an offer that no one else is getting just for being a subscriber, you’ll make them feel special. People love the feeling of membership and exclusivity. 
  • 3. Engagement Opportunities – Give your newsletter subscribers an inside way to meet up with you, either through live meet-ups or online webinars. Having one webinar a quarter or more often is a great way to engage your newsletter subscribers. Google Hangouts is a great way to accomplish this. You can even offer Q&As.
  • 4. Early Bird Notices – Tell your list subscribers about new products before announcing them to the world. Giving them a few days to purchase at a discounted “early bird” rate is a great thing to include in your email newsletters.
  • 5. Feedback Questions – Using your email newsletter to get feedback on potential new products or services is a great way to encourage engagement. You can do it via questionnaire or poll.
  • 6. Testimonials – Including a section for customer testimonials is a great way to recognize your clients and provide social proof to newsletter subscribers who have not purchased from you yet. 
  • 7. Share Buttons – Inviting your newsletter subscribers to share individual newsletters that don’t have exclusive material is a great way to improve your subscription rate and will also make your current members feel included in your community.
  • 8. Legal Notifications – Every newsletter needs to include all legal notifications relevant to anti-spam laws. If you go with the most stringent laws, you’ll be sure to cover all your bases. 
  • 9. Opt-Out Information – While this could be covered under legal notifications, it’s important that you include opt-out information that is easy to find in every single newsletter you send out. Don’t be worried about subscriber’s unsubbing. It’s better to have a clean list of people who want to be there than a list full of people who resent getting your information.

Ensure that you include various things in your email newsletter that respond, and you won’t be disappointed in the results. Besides the nine items above, never forget to include a call to action (CTA) in each newsletter you send out. Without a CTA, there is no point in the newsletter. So, be clear about that before you start.

Subject Lines That Encourage Opening of Emails

You’ve finally got some subscribers to your email list, and now you want to get some interaction from your subscribers. You want them to read the information and answer your calls to action. But first, get them to open the emails. 

All that starts with crafting subject lines that encourage the opening of your email messages.

  • 1. Pique Their Interest – Don’t give everything away in the subject line. Instead, use the space to make them want to open the email and know more. Think about what they see when they get the email in their inbox and put the words in the right order to pique interest.
  • 2. Tease Them – Email subject lines are good to bring humor and a fun personality to your email messages. Keeping your audience in mind makes your email subject lines evoke your audience’s emotions to open them.
  • 3. Make Them Curious – The email subject line should make the reader curious enough to open it. If you know the audience you’re sending emails to well, and you should, it should not be difficult to craft curiosity-seeking email subject lines for them.
  • 4. Don’t Be Too Clever – You don’t want to mislead your audience, so be careful about trying to be too clever with your email message subject lines. If they feel duped when they open the email, they’ll be unhappy no matter how good your offer is. 
  • 5. Put Keywords First – Some people search their emails using various keywords; make it easy for them by including those keywords within the first three words of the email subject line. Plus, when the email comes in, the keyword will be immediately visible to them.
  • 6. Personalize It – People respond very well to personalization in email messages, including subject lines. If you can call out their name or name their title, they will be more likely to open the email message.
  • 7. Avoid Filler Words – You have a tiny space in the email subject line. Your subject line will depend on your audience. Test different lengths of subject lines to find out what works well with your audience, but the rule of thumb is 1 to 7 words or fewer than 130 characters.
  • 8. Name Drop – A great place to name drop is in the subject line of an email. Suppose you use a famous person’s name or a person who your audience values, then all the better. Be careful doing this because you don’t want the person’s name you drop to be angry, ensuring that it’s all positive. It needs to be a win-win situation.
  • 9. Focus on a Deadline – A time limit mentioned in the subject line will also entice your audience to open it. If you offer a special that expires in three days, say so in the subject line to know that they need to open now and not wait until later. Note: Make the deadline real to be most effective. 

Creating subject lines that encourage the opening of emails is something that you need to consider carefully based on your topic, audience, and the results you’re hoping to achieve through your email marketing messages. 

Making the Most of Your eCourse

Creating an eCourse is a great way to get subscribers to your list. An eCourse is also a great way to give information to your subscribers that they need and a way to market other information to them. It’s important to build trust with your subscribers, and you can do that with a well-written and planned out eCourse. 

But, you should know some best practices for your course when using an eCourse as subscription bait, either free or paid.

  • 1. Craft Well Written Opt-In Messages – Tell your subscribers what to expect in the opt-in information. That way, they will know that they’re going to get more than just the eCourse. Letting them know this will do two things. It will prepare your subscriber to get more than just the course; and two, it will allow them to say no or yes. The best subscribers know what they’re getting into when they opt-in. 
  • 2. Make the Most of Your Thank You Message – Once they are opt-in, send them a thank you message. This is a great place to include extra information about what they will receive, again, and other opportunities you have for them. If every single message you send out is packed with information, you’ll be more likely to get a positive response.
  • 3. Craft Your Course Series Carefully – If you’ve promised your subscribers a ten-day email course, each day of the course should be very well defined and stand on its own and make them excited for the next course delivery. Remember, a ten-day course doesn’t have to be delivered one each day; it can be one each week with other information in between. 
  • 4. Create Offers within Course Messages – Each course message is a great time to include offers to the subscribers for other products and services or information you promote. You can send them to affiliate products and services that coincide with what you’re teaching them in the course.
  • 5. Add Extras within the Course Series – A ten-day course can turn into a month of emails with extra days and courses. You can even ask for homework from your course subscribers, sending them to a private Facebook group or forum where they can turn in their assignments to give them extra -all within the same “10 day” course.
  • 6. Give Bonus Course Information – If you want to, you can offer your subscribers the opportunity to sign up for another eCourse series within the current course that you’re providing. Many people are content to learn more advanced information about a particular subtopic within the original eCourse. 
  • 7. Offer Opportunities to Join Other Lists – If you have over one email list that might be of interest, the eCourse is an excellent way to let your subscribers know about them. Keeping your subscribers moving through your product funnel by making new offers is a great way to make the most of your course.
  • 8. Periodically Update the Course Information – Even when the course is over if updates happen or changes in technology occur, it’s a good time to contact your course members to give them the scoop on the update.

Making the most of an eCourse is essential to making the course worth your time and effort. Thankfully most, if not all, of the email course can be automated using your autoresponder service – whether it’s a free eCourse or a paid course. 

Planning Your Email Marketing

Your best chance of success with email marketing is creating a plan based on the products you want to promote. It all starts with your product funnel, which leads to your content marketing plan, which leads to your email marketing calendar. All email marketing should be focused on promoting your products and services, and that requires planning. 

The following steps will help you increase the results of your email marketing.

  • Craft a Working Product Funnel: You probably already have various products and services, but you may not have designed a product funnel yet that helps you understand how everything is interconnected and works together. Understanding this can help you keep your different lists and promotions in order.
  • Design Sales Pages for Each Product: Each page should tell your audience the benefits of purchasing the product. Remember, a sales page’s focus is on the audience, not on you. Benefits over features, always pretend you are the client and answer all the questions and concerns they might have right on the sales page. 
  • Start Appropriate Email Lists for Each Product: Using your autoresponder, create the lists for each product or service that you will promote. At the minimum, you will want a general email list for people who visit your blog’s front page and then two lists for each product you sell. Create one list for people who purchased the product and one list for people who want more info about the particular product. Name them appropriately to know where to put the messages based on where the audience joins your list.
  • Develop a New Product Launch Calendar: Knowing when each product is being launched for new upcoming products and or services will help you identify which lists you can include the announcements and information on. Plus, it will remind you to create new sales pages, lists, blog posts, and email marketing messages for each new product.
  • Create a Blog Post Publication Calendar: Based on the product launch calendar, write blog posts and set deadlines for them to be scheduled. Ensure that some blog posts promote the various sales pages, and other blog posts are designed for those who purchased already. For each message, consider who will see it and where they come from.
  • Create a Social Media Content Publication Calendar: Develop social media messages in a series based on your blog posts to attract your readers to click through to your sales pages and purchase or sign up for your email lists. 
  • Create an Email Publication Calendar: Based on how everything works together above, create a series of emails that you can edit appropriately for each separate list that you may want to promote the new product to. Load them into the right auto responders, ensuring they link to the right sales pages depending on the audience they are sent out to.
  • Craft Follow-Up Messages: Don’t forget to craft all your follow-up messages for each product you sell. Once sold, you will want to keep in contact with the customer who bought it so that you can market future products and services to them.

By creating a plan of action to follow, you can make sure every single time you launch a new product that you can cross-promote other products and services without bombarding your list too much with messages they don’t need, thus increasing your conversion rates exponentially. 

If all the content you create goes together like a puzzle to promote all of your products and services seamlessly, it’ll be that much easier each time to set up for each new product.

Online Marketing Strategy Template

Online Marketing Strategy Template

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