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Marketing Strategies Of Online Sellers

Maybe you’ve heard that there’s nothing new under the sun. That may or may not be true, but it will depend on you and your creative juices. To find new ideas for products that your customers will love, you don’t have to reinvent the wheel; discover unique ways to make it roll better. 

5 Ways to Generate Fresh Ideas for New Products

Here are five ways that will assist with product generation for your business.

Digital is Where it’s At

Technology has propelled not only personal growth but business growth into the stratosphere. The earth has gotten that much smaller because of it. Just think, without the Internet, your business wouldn’t have the potential to reach millions who otherwise might not have heard of the great things you have to offer. However, the clincher is that even though technology has brought potential customers closer, the key is still using business and marketing savvy to give them what they want.

5 things you can do to Create New Product Ideas

Is your business a storefront? Are you only online? It doesn’t matter. Digital products can work in your business model. 

  • Jot down your ideas: This is always going to be the first step. Get everything out of your head and in a space where you and others of your business team can analyze, pick apart and reassemble not only your offerings but also theirs to come up with a workable list of products to present to your target market. Include any burning interests and avenues that you are passionate about. Someone’s thoughts could spin off into a secondary business.
  • Poll your customers: Take a look at the current subscriber and customer base. How do they like your products? What more would they like to see? Poll the customers online, on your business blog, and in the store. Put those email addresses and mobile numbers to good use. Set up an online survey that can be accessed through email and text. Use discounts as an incentive for completion.
  • Turn physical products into digital ones: translate one or more of your physical products into a digital offering. For example, look at eBooks. They allow people to take their favorite volumes everywhere without carrying a single book. How can you streamline a product or a service using digital media?
  • Look to your competition: Find other businesses within your niche market and examine what they are doing to promote a thriving business. Zero in on what their audience likes most about their product and see how their feedback can apply to your customers.

For creativity, use as many avenues as you can to aid the brainstorming process. 

6 Ways to Use Information Products

Does your business need a boost? Consider employing information products to raise the level of visibility and the level of expertise of your niche business.

Here are six ways that these offerings can be useful.

What are Information Products?

Another name for them is “digital products.” They are items that are created by you but delivered in a virtual format. Think of eBooks. The postman won’t deliver a box to your door. Instead, a payment and delivery system is used to accept your money and then provide the link to download the product directly to your chosen device. 

Books are not the only thing that can be downloaded. There is a host of digital products to choose from. You, the business owner, are only limited by your imagination and the needs of your target market.

People use the Internet to gain information. These creative digital items can offer your customers what they want in an organized format. Content is still king. Please become a member of royalty yourself by using it to your advantage and turning a profit.

6 Uses for Information Products

List building: Everyone wants to profit, but you often have to give some to get some, especially if you are new in the business. Create a special report or a short eBook and offer it free for subscribing to your list.

Sell for profit: One advantage of information products is that they can work on autopilot for your business. Delivery doesn’t require postage stamps or boxes. Profits can be increased exponentially with the right marketing

  • Upselling: While you use that free eBook to build a list for your business, link it to various products that can be sold. For example, when your new subscriber submits their information on the opt-in page, they are then redirected to a page where they can also have access to an e-course related to the eBook for a great price.

Lead generation:

  1. Offer contests on your social media sites with free digital products as prizes.
  2. Remark on your site what price these products would normally sell, so readers know they are getting a deal.
  3. Provide ways for readers to share the contest with others as well.
  • Newsletters: People like to get things for free as long as it’s good. Send out a monthly newsletter to your list, complete with a link to a free video or audio on a subject that interests them. They receive interesting information and another link to more of the same for a price.

  • Increase visibility: You may market to customers, but that doesn’t exclude businesses. Network with other business owners at meetings and on business sites like LinkedIn. Take part and provide free access to some of your products like fine white papers or videos in the spirit of sharing and good faith.

Leverage your products to create a bigger business presence.

Different Ways to Sell your Products

Once you create digital products that meet the needs of your audience, it’s time to get them out there and into those hands. Before you market what you have created, think about how and where you will sell them. There is over one option.

“I’ll sell on my website, won’t I?”

That might be the first choice of someone who already has a web presence like a blog or a full site. But this is not the only option. Websites are easier than ever to set up with hosting companies that offer space, templates, and management systems to do all the hard work behind the scenes.

This is fine if you create a place for readers to view your information and see what your business is all about.

Selling products is another story altogether. A website is not automatically fitted for selling. That will take some research and some extra steps. Plug-ins for shopping carts, delivery systems, and email systems need to be added for your website to function as a full-on e-commerce site. Several choices exist for each of these systems as well.

Other Choices for Selling your Products

  • eBay: This is the quintessential online marketplace for selling and buying. You can visit eBay and set up your store separate from showcasing your products to sell at an auction. A combination of auction and storefront might make the most profit. Since millions of people use this site, there is great profit potential. Best of all, the marketplace provides all the tools you need for promotion, collecting payment, and issue resolution. There is also a forum and helpful content to get you moving in the right direction.

  • PayPal: PayPal is popular with many folks who shop online because you don’t have to enter more than the email address associated with the account to pay. Credit card information doesn’t have to be revealed. Sites that offer this as an option have an advantage. And, opening a PayPal account to do business online is free and easy.

  • Amazon: Amazon.com is making its mark on the Internet shopping world. Amazon is in the same league as eBay as far as visibility and traffic. Creating a page and getting set up here offers many advantages for you because much of the hard work of connecting payment and delivery is done. 

  • ClickBank: You can sign up as a vendor to sell your products in their marketplace. Others who are looking to promote your product as an affiliate can sign up. This increases your sales and your commission. The site handles payouts, offers payment options, and shows you what to do to be successful with them.

These are just a few of the options for selling your products online. 

Marketing Strategies Of Online Sellers

Marketing Strategies Of Online Sellers

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