How To Track Social Media Engagement
As a business owner, how to track social media engagement is one of the most important questions you should be asking. This question is so important because the way that people use social media to connect with you, determines the success or failure of your business. A lot of small businesses have discovered that by creating an account and utilizing the various features available, they were able to increase their customer base exponentially. This means that for every dollar that you spend on advertising, you could potentially gain three times that number in new customers.
Many people are unaware how to track social media engagement because they think it is a difficult process that requires a lot of work. In reality, setting up a profile, connecting with friends and following their comments and posts is far easier than most people believe. In order to be successful at using social media, you need to know how to track social media engagement so that you can determine where improvements can be made. Of course, you can’t just sit back and wait for people to comment or connect with you; you need to actively participate. The more you participate, the better chance you have at being noticed.
There are a variety of social media websites that you can find online. Most of them are free to use, so you will not be losing any money if you decide to go with one. Some of the best ones include Facebook, Twitter, MySpace, and YouTube. With these sites, you will want to set up an account specifically for your business, and begin participating regularly.
One of the best aspects of participating regularly in social media is that you can be constantly making changes. If you aren’t constantly making changes, then you won’t see the results you desire. You must be active on these sites if you want to know how to track social media engagement. Start by adding friends regularly. Ask your friends what they think about your pages and posts, and add their comments to your main page.
Another way to be active and participate regularly on these sites is to create polls. Ask your followers to answer questions that you ask them, and be sure to collect responses in an organized manner. Do this in batches, and then sort out the results according to who responded best. Send these results along to your social media engagement team. They will then determine who needs to be engaged and work on those leads.
This is a very important step, and should never be bypassed. Anytime that you gather information like this, it should be shared with all of your social media engagement team. It will give you an advantage over other businesses that choose not to work on this strategy. A good rule of thumb is that you should work on collecting information twice a week – once just before a new week begins, and then again just before the end of each month.
These are two ways to track social media engagement, but there are a few more. You can also track where your subscribers are after they leave your list, through a form on your website. You can also track searches that people are making using your main page or a link you provide on your blog or main site. You can even find out how many people are actually following your links on Twitter and Facebook! If you are not keeping up to date with how your pages and posts are performing, you are leaving yourself out to be left behind by your competitors.
How to track social media engagement is easy once you learn how to do it. It does take some effort, though, because you will have to go beyond regular email and RSS feeds and track actual conversations happening on the social networks. But, if you are just getting started, you need to know what you are doing to get on top so you can be number one for your specific niche. If you don’t do this now, you could be left behind by those who are trying to dominate their specific niche.