How to Promote an App on Social Media Platforms
With so many different options out there, how to promote an app on social media can be a bit overwhelming. Promoting your app on these platforms is not really rocket science. But if you don’t know where to begin, you’ll find yourself spinning your wheels for no reason. This article will help you get around it, when considering how to promote an app on social media. And just to make sure you’re not missing out on any opportunities, we’re going to discuss some of the more important ones here as well.
One of the most important things to remember when considering how to promote an app on social media is that your social profile should be treated like a marketing strategy. The App Store and Play Store offer millions of users. While you want to distinguish your product from the competition, you also want to reach a certain audience. It’s best to focus on the top 100 apps in the charts for your category, and make sure they have solid, detailed marketing strategies in place to keep your app at the top of their mind. And remember, over half of all the apps discovered on the web are found outside of the major high fence of either the App Store or Play Store.
When starting out with your how to promote an app on social media campaign, it’s important to make it targeted. In other words, don’t promote your app to everyone and their brother. Instead, target your promotion to people who would be most interested in what you have to offer. Whether you want to announce a promotion, launch a new product, update pricing or announce a contest, you want only those customers who are most likely to be interested in your product or service to take part.
It’s a smart move to promote your app on a number of social networking sites. Twitter is a great way to announce exciting news, promotions and contests, as well as to spread the word about your product and service. Facebook offers similar features as well, but their key selling point is building a large, targeted social community. Periscope is another great way to announce new products or specials, as well as share customer testimonials. YouTube offers a unique perspective, as you can actually see how customers use your app firsthand.
When starting out with how to promote an app on social media and apps, it’s important to decide which platform best suits your promotional efforts. While there are pros and cons to using each platform, it’s best to focus on one that best suits your target audience and brand. If you are promoting a mobile or tablet app, then you will want to promote your app using Facebook. However, if your target audience uses a browser, such as Safari, then you’ll want to promote your app using Twitter or Android. Twitter is perhaps the most effective for getting immediate engagement, so spend some time answering questions and engaging customers in interesting ways.
In order to get the most from how to promote an app on social media and apps, consider using influencer marketing. Influencers are influential online personalities that can help increase customer base for a business. An example of an influencer is Pitch Machine, a YouTube channel that allows entrepreneurs to showcase their pitches and track audience response. Entrepreneurs with successful pitches can attract more audiences and potential customers through Facebook and Instagram, which is one of the easiest ways to gain a foothold in the social media landscape. The same strategy can be applied to any mobile app. Use an influencer to reach the right customers, and keep them engaged with content relevant to your app.
Another great way how to promote an app on social media and apps is through Facebook advertising. Facebook ads can reach a wide target audience and will most likely result in higher click through rates than other advertising methods. The ads should be creative, engaging, and optimized for your product. In order to receive the best results, remember to test, tweak, and test again. If you have an engaging content, great visual design, and an effective campaign, then you will get the results you want through Facebook ads.
The final component to your how to promote an app on social media platforms is to utilize the various social media platforms appropriately. There are certain places on these platforms where you should only post relevant information. Keep in mind that if you are posting personal or business related information, this information should not be posted in these locations. For instance, if you are running a restaurant business, you should not be posting photos of food, employees, or other aspects of your business on instagram, nor should you post promotional videos. These are all inappropriate ways how to promote an app on social media platforms.