How to Design a Social Media App
Every entrepreneur, or startup founder, needs to know how to design a social media app. With millions of users accessing the Internet via their mobile phones, it’s crucial for a company to reach out to this new and potentially influential group of consumers. This group, called the “mob,” has become much more demanding in terms of what they want from businesses. As a result, businesses need to work harder than ever to market themselves and their products. Today, most of the leading social media apps are free, but they’re also packed with features and capabilities that make them attractive to users.
Before getting started with how to design a social media app ui, it’s important to understand how to develop a great social network app. The user interface, or how your app looks and works, is the face of your company. If your company can’t effectively create a user experience, no one will be likely to stick around. From layout and functionality to visual design and integration, every aspect of your app should reflect your brand.
You can use the Web to host your social network. There are literally thousands of free hosting services available for both the iPhone and the iPad, as well as a plethora of commercial options for Android devices. However, most businesses choose WordPress as the blog platform because it’s easy to customize and doesn’t require any technical skills or coding skills. All you need to do is install a plug-in, add your RSS feed, and start blogging! Most social media apps today also have built-in photo sharing, which makes it easier for you to share images from your vacation or from the latest promotional event. With a single post on your blog, you can share images from everywhere: Facebook, Twitter, LinkedIn, Google+, Pinterest, and more.
When designing a social media app, you need to come up with a unique and engaging logo. Don’t try to skimp on the details. If your icon looks like another company’s logo, or worse, if it looks like the logo of your competitor, nobody will ever want to integrate your app into their social networking network. Your icon should be visually appealing and represent your brand or business in a way that is easy to remember and identify.
One important element in social networking app design is the navigation. Unlike desktop or web versions of your website, mobile users don’t typically like “stuck” menus, or links that don’t automatically go where you want them to. They want to be able to multitask between various activities on their device without having to get up and go around the home page. A good way to make your app be easier to use is to provide quick and clear navigation.
When you are thinking about how to design a social media app, it is also very important to target your audience. For many people, a social networking app is one place where they can get in touch with others who may be interested in their product or service. To ensure that you are attracting the right users to your app, it is best to reach out to your target audience, asking them what type of app they would prefer to use and giving them tips for creating the best experience possible.
There are several aspects of how to design a social media app that focus on user engagement. The best social network apps give their users plenty of ways to interact with the site. These include groups, conversations, polls, news, games, and more. Asking your target audience what they would like to see more of will help you design an app that will engage users while also providing a way for you to gather information about your target audience.
Your ability to provide lots of user engagement will likely lead to a higher conversion rate. Many people are reluctant to purchase an app if it does not provide a way for them to interact with the company. This includes offering photo sharing, microblogging, or sharing stories through StumbleUpon. A photo sharing option is a must for any social media business, whether you focus your efforts on Facebook or Twitter.