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How to Create A Digital Marketing Strategy

Using infographics pictorially dominant graphics used to tell a story or impart data-centric information to your audience is a good way to add content to your marketing efforts. 

How to Incorporate Infographics into Your Marketing Strategy

If you aren’t sure where to start, here are some ideas on incorporating infographics into your marketing strategy.

  • Use as Brand Promotion – Create an infographic about your brand’s story to get the word out about what you do for your audience. 
  • Share Strategically on Social Media – You can’t have any marketing strategy today without using social media. Infographics are particularly friendly to social media because social media is very visual.
  • Add to Your Website’s About Page – If you want to tell your audience a lot about you, turn your story into an infographic. Remember that most people only take about three minutes to look at an infographic, so keep that in mind when you create it.
  • Use on Your Sales Pages – Infographics are a great way to depict the benefits of your products and services to your audience. Make a list of all the benefits your product offers and figure out a great way to depict each benefit in story form right on your sales pages.
  • Use to Depict Hard to Convey Information – The best use of infographics is to impart hard-to-understand knowledge to your audience. When you have data-centric information to share, create an infographic.
  • Include Infographics in Your Blog Posts – Hands down, the most important way to get information to your audience today is your blog. Content on your blog is more important than content anyplace else. Please don’t treat your infographics differently; start with them on your blog.
  • Know Your Goals – All marketing starts with a goal, and marketing with infographics is no different. Know the overall goal and know the goal you hope to accomplish with each infographic you make.
  • Budget for Infographics – Determine how many infographics you want to push out to your audience and budget for that amount so that you can stay on track with your plans. Infographics can be more expensive than other types of content.
  • Plan for Including Infographics for High Data Information – If you have a data-centric blog post, article, or information from a study or poll, it’s good to use for an infographic. Include an infographic with that blog post that breaks down the information into an easily digestible format.

It’s important to include infographics in your marketing strategy so that you budget for the additional expense and time that it takes to include an infographic in your regular marketing efforts. Be sure to plan accordingly so that your efforts will pay off.

How to Visually Engage Your Audience with Infographics

A great way to add interest to your content marketing strategy is to include infographics. An infographic is a visually enhanced depiction of data-driven information highlighted in such a way as to draw attention to the facts that you want your audience to take away.

  • Use Online Tools – Today, it’s not as hard to create infographics. You can use a lot of online sites like Piktochart and Canva to create excellent infographics easily. Alternatively, you can hire a professional to help you.

Links:

Piktochart – http://www.piktochart.com/

Canva – http://www.canva.com/

  • Choose Your Colors Well – You want to expand your brand, use colors that represent your brand, or use colors that fit the mood of the infographic you are creating. For colors, less is more. Only four colors, or use one color in various shades.
  • Find Engaging Images – An excellent website to get images from for a good price is Stockfresh. Find images that help explain the data and words in your infographic that aren’t as typical as other images you might pick.

Link to Stockfresh – http://www.stockfresh.com/

  • Use Graphs Creatively – A clever use of images for an infographic uses graphs of different types, like pie charts, bars, and so forth, with different colors to bring attention to the data you want your audience to notice.
  • Tell a Story with Your Infographics – Write a story with your data and give that to your graphic designer to come up with a true one-of-a-kind and interesting infographic.
  • Add a Word Cloud – You can use an online app called Wordle. It’s a great way to include an interesting element to your infographics that looks nice and conveys a message.

Link to Wordle – http://www.wordle.net/

  • Use a Vertical Infographic – Studies about how people read online show that people read vertically rather than horizontally. It’s tempting to make a horizontal infographic because of the knowledge we read from left to right, but you’ll get more space and impact a vertical infographic online.

Anytime you want to tell your audience a story with many numbers and data, the best way to do it is in pictures and words. They’re going to be more likely to understand what you’re telling them, as well as want to share it with others when you include as many relevant images as possible. 

Ten Ways to Use Infographics in Your Business

Using infographics is a great way to add interest to your content and breathe new life into your data. There are so many ways to use infographics if you be creative to make your content, visual instead of just text-based.

Try using an online creator tool like Canva (http://www.canva.com/) to make your infographics. 

  • 1. To Find Contractors – Do you need to hire a contractor to add to your team? Use an infographic to get the word out. It’s a great way to list what you need in a visually pleasing way and to attract high-quality applicants. You can even ask for an “infographic” resume to test your creative abilities. 
  • 2. To Describe Your Business – Instead of your typical about page, why not turn the about page into an easily sharable infographic? It’s the perfect information to turn into an infographic using creativity and humor to tell the world about you. 
  • 3. When Presenting Research Data – Data can be boring, but not if you show it in a new way with images, graphic design, and creative wording in infographic format. 
  • 4. To Show Poll Data Visually – Conduct a poll and then turn the information into a creative infographic. 
  • 5. To Explain a Complicated Topic – Sometimes, pictures are the best way to explain a hard to describe a concept in words. 
  • 6. To Compare One Thing to Another – When comparing two different concepts or ideas, using an infographic will help people understand the differences at a glance.
  • 7. To Highlight Interesting Facts – Showing a pictorial of various facts with words and images is a great way to get the information across and help others remember certain facts.
  • 8. When Words Take Too Much Space – Images and words as an infographic can depict more information in a smaller amount of space than other forms of content.
  • 9. To Raise Awareness – Infographics are often shared more than a regular blog post or other forms of content. If you want to raise awareness about a cause, issue, or concern, try creating an infographic to share.
  • 10. To Inform Others – A great way to inform your audience of various types of information is to make it easily digestible in smaller bits, images, and bullet points. 

Infographics are a wonderful way to encapsulate data and information in a new way. Try taking one informative blog post a month and turning it into an infographic to reuse and repurpose the content in a whole new creative way. You can share your infographics on social media like Pinterest, and you can ask other people to share your infographic too. 

People are more likely to share an infographic than a blog post because most people like sharing visual data more than text-based data. Not to mention, it’s a lot easier to understand and digest.

Infographic Design Mistakes and How to Avoid Them

The entire point of creating an infographic is to raise awareness, get more links, and drive traffic to your website. But, if you don’t know what you’re doing and understand the best practices for infographics, you may make some very common mistakes. 

Before you create your infographic, understand what mistakes to avoid.

  • Forgetting about Your Audience – Like most marketing efforts, it’s always about your audience. Don’t forget marketing rules: benefits over features. Tell your audience in pictures how this information affects them.
  • Not Using a Sense of Humor – The significant thing about infographics is that it’s an excellent opportunity to show your sense of humor if it’s appropriate. Naturally, use your best judgment regarding this factor.
  • Being Like Everyone Else – Don’t make an infographic just because everyone else is doing it. Instead, try to use infographics that are interesting and new. Don’t make your infographic look the same as everyone else’s.
  • Trying to Convey Too Many Ideas – While you can depict a lot of information in an infographic, be careful about trying to do too much at once. Choose one major point to get across to your audience and make your data revolve around that point.
  • Not Researching Your Topic In-Depth – To avoid providing the same information that everyone else provides, do your research into your subject to find the pearls of information that will make people think in a new way.
  • Sharing Old Stats – Everyone has stats and data, but if it’s not something new or something viewed in a new way, what’s your point? If people view your infographic and say, “so what,” you have a big problem.
  • Failing to Promote Your Infographic – Don’t treat your infographic any differently than you treat all your online content. Promote it. If you don’t share and promote it aggressively, your infographic will not get widespread views. Someone has to start the snowball rolling.
  • It’s Just Too Large and Big – You want to limit the size of your infographic to about 600 pixels wide and 1800 pixels long. In addition, you should compress the image so that it’s no more than 1.5 megabytes. Most people only give about 3 minutes to an infographic, so you want to keep that limitation in mind.
  • Using Free Graphics and Clip Art – Don’t. Spend some money buying well-made graphics and stock photography for your infographic. There are some good websites that you can use, like Stockfresh and iStockPhoto. 

Links:

Stockfresh – http://www.stockfresh.com/

iStockPhoto – http://www.istockphoto.com/

Finally, be sure to plan your infographic out in advance. You want the entire story written up, the data facts checked, and to know what images you need to create or buy before the infographic is put together. 

How to Create A Digital Marketing Strategy

How to Create A Digital Marketing Strategy

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