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Great Examples of Digital Marketing Ideas

An infographic is a graphic way of depicting a story or data in a visually pleasing manner. Usually, they are vertically designed with three or more points of interesting data. Infographics are usually 600 pixels wide and 1800 pixels long. 

What Are Infographics and Why Are They Popular?

Some people have tried horizontal infographics, but mostly they are vertical because people read things on the internet. So, why are infographics so popular?

  • We Are Visual Creatures – Human’s eyes love to see color, movement, and visual material more than they love to see text. Our eyes are drawn to beautiful imagery, and infographics make it easy to provide that eye candy your audience is looking for.
  • Technology Makes It Affordable – Almost anyone can create lovely graphics and infographics today without professional help. Try using an online app like Piktochart or Canva to make your infographics.

Links:

Piktochart – http://www.piktochart.com/

Canva – http://www.canva.com/

  • We Process Images Faster Than Text – Think about road signs. If you’re driving down a road and see a sign that shows falling rocks or slippery when wet, you know exactly what it means in an instant. But, if you have to rea the words, these take as long to process as one image.
  • Infographics Help Break Up the Information – Our senses are constantly being bombarded with information, dand it’s hard for our brains to take a moment and digest everything thrown at us. An infographic allows your brain to take a break and digest the meaning of something before moving on.
  • Readers Skip too Much – when someone reads your blog posts, they’re likely skipping a lot. People skim vertically on the internet, and they miss out on a lot of information that way. If you have something important to convey, providing it in an easy-to-skim format helps.
  • Color Visuals Draw Interest – Even adding a picture or two to a blog post increases the amount that is read, so it goes to logic that a post full of images and less text will be read more and understood more than a full-on text blog post.
  • It Makes Directions More Understandable – Have you ever tried to follow directions in a recipe without images? It can be hard. That’s why cookbooks often come with lots of pictures and images. It helps us follow directions better. An infographic will help your audience comprehend what you’re telling them better because even better than pictures is text with pictures.
  • Makes Your Information More Trustworthy – When people see images with textual information, they believe it more and think it is more trustworthy than seeing the text alone. 

Infographics are popular for the simple reason is that they work well to spread awareness, get links back to your website, and convey an idea in a way that your audience can understand. If you’ve never created an infographic, take some time to think of your story and the points you want to get across before you start. Then go for it.

Benefits of Using Infographics

Infographics are a mixture of pictorial, data, and writing used to communicate information to an audience visually. Infographics have more potential to “go viral” than other forms of data because they’re fun to look at, get across the information quickly, and are fun. 

There are many benefits to using infographics to spread any message or idea.

  • They’re Attractive to Look At – Most people are visual by nature. The eye is naturally drawn to colors and images more than text. Plus, as they say, a picture is worth a thousand words. If you can make a good infographic, it will be worth thousands of words but take up less space and get more interest than the same information in text format only.
  • Easily Understood by Scanning Quickly – When people read on the internet, they typically scan vertically instead of horizontally. This is why when writing content; you’re told to include a lot of subheadings and bullet points. An infographic offers the best of all worlds, considering how people digest content on the web and how the mind loves interesting images.
  • Can Convey Deep Concepts Easily – Many concepts are difficult to explain with only words or images. Infographics bring together the best of both worlds. If you think about it, a comic strip is a kind of infographic used for years to make people laugh and explain difficult concepts.
  • Easily Shared – Not only is it easy to share an infographic with a click, but they are also more likely to be shared than text. They are acceptable content on Twitter, Facebook, Pinterest among others, and are usually well received by most.
  • Spread Brand Awareness – If you want to spread brand awareness, having an infographic developed for your “about page” is a really good idea. It will ensure that your visitors are more likely to read it and understand what your business is truly about when they finish.
  • Demonstrate Expert Level Understanding – Creating an infographic requires a deep level of understanding of a topic. If you don’t have that, it will not be easy to create an infographic that means anything. 
  • Increase Website Traffic – Since they are more likely shared, you will get more website traffic. Learning to create an embed code can help your traffic go up even faster by permitting people to embed your infographic into their sites, which people will click and be taken to your website.
  • They Improve SEO – Most people will say that infographics do not help SEO, but the truth is they do. They improve links to your site and offer proof of understanding of a topic, thus increasing your expert status level. And if you add keywords to the “alt” tags, a textual description of the information in the infographic, plus the infographic, will improve SEO.

Infographics are a great way to repurpose content, make your website fresh, and give you excellent results from social sharing. Because visually interesting assets are shared more often than other content types, infographics are highly beneficial to use for marketing your business

Can Infographics Help with SEO?

An infographic is a visual way to represent concepts that may be simple or complex but which are most easily understood through a combination of images and text rather than one. When you are trying to improve SEO, the only thing that is considered is content in text format. 

Images are often given the short end of the stick and are added with little thought. But, they should not be an afterthought. 

  • Web Users Are Visual – It’s not just web users… most people enjoy looking at pictures. And when reading online, it makes it even easier to grasp information and read the information if complementary pictures break it up.
  • Web Users Want What They Want Now – Typically, the average web users are very impatient and want their information. They don’t have the time to sit around waiting for your pages to load, and they don’t want to read ten pages of information to understand something. Infographics can make hard information easier to digest.
  • Infographics are Link Bait – While this is very true, you will need to promote your infographics to make them truly the linkbait you want them to become. It’s not a matter of putting the infographic on your website and waiting for the traffic to roll in. Instead, you will need to promote it and tell people about it. This is true about any content; the difference here is that once seen, people are more likely to share.
  • Good Quality Infographics Work Best – Don’t skimp on making infographics. If you cannot do it yourself using one of the many online tools that help you make infographics, like Canva or others, then hire a graphic artist to help make your concept come to life.

Link to Canva – http://www.canva.com/

  • Describe Your Infographic in Text Format – On the page where you add your infographic to your website, include a description in the infographic text. This will help the search engines pick up the information. Be sure to use the keywords for the information that the infographic covers. You can include as much information as you want and perhaps a complete text write-up for those who cannot view images and use screen readers, such as blind people.
  • Include an Alt Tag on Every Infographic – Many people today forget about including the description in the ‘alt tags of the images that appear on their website. It’s very important that you do not leave out this important addition. It helps search engines understand what is there, but it also helps blind people and others know what is there.

  • Promote Your Infographic – Once you’ve finished and posted the infographic, it is important to promote it. Would you mind sharing it on Facebook, Twitter, Pinterest, and other places to feel people will enjoy seeing it? 

  • Offer an “Embed Code” to Others to Promote Your Infographic – This is a great way to get other people to share it and promote it for you. Teach them how to embed the infographic into their websites and blogs. The viewer will click through and go to your page, and with the embedding, they are technically viewing it on your page.
  • Include Diagrams and Interesting Typography – Whether you are making the infographic or paying someone to do it, be sure to include diagrams, images, and interesting typography that you don’t normally see on websites or in content. You want eyes drawn to it, and you want it also to be understandable.

Using infographics to improve SEO is a good way to repurpose content that you already have on your website. Try taking an old blog post, poll, or survey and transforming it into an infographic to get a taste of how infographics might help your business.

Great Examples of Digital Marketing Ideas

Great Examples of Digital Marketing Ideas

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