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Google Digital Unlocked E-Marketing

Success with Google Adwords depends on various factors such as the right keyword, the content being suitable for the niche, and the squeeze page sales copy, and many other factors around low competition key phrases. 

Top Adwords Suggestion Research Research Research

Some key phrases like ‘dog food’ are producing up to 50,000 clicks, so niche areas around those keywords should generate a set of great keyword lists for Adwords campaigns.  

An effective Adwords suggestion for a campaign is to ensure the top key phrases in the ad are descriptive, bait the visitor to click and open a landing page, and from there to the vendor website, and it should then be repeated repeatedly.

You can dominate your niche quickly, but it will become someone else’s niche research without one very important approach. #f5f5dd

Don’t slack here or expect high CPC costs! When you think you have done a few days of research and that’s ok, question it. Use the search engines to look for all the common key phrases in your niche. 

Check blogs and company data are hidden in Google by adding the word database after the search phrase. A further Adwords suggestion is to check vendor sites for products and services that the niche is attracting. Analyze the sale patterns; what’s the top product? What is the demographic?  

Use the Google Adwords tool so that you are always generating key phrases that match your niche area. This is an invaluable tool and has sprung campaigns for freelancers worldwide. You can also view traffic charts and use Google’s traffic and bid estimator to gain an insight into the traffic strength of your keyword lists.  

With this research part done, now set a daily budget. Start low if this is your first campaign. Now, you can test your keyword lists against your squeeze pages. I highly recommend joining a course where forums exist to collaborate with fellow marketers like the Wealthy Affiliate University.

Check the daily budget, analyze and watch your campaigns every day. Note the progress and the approach to your budget cap. Remember, there are many advertisers globally doing this each day, so to compete, ensure this is not missed. Make firm decisions based on your currently available budget on the amount to pay, as low as 5 cents if necessary.

On your Adwords links, the destination site address should not be too long, a common mistake. Use plain English, and keep it down to short URLs. Also, avoid capitals in the URL. The page ensures the content is optimized for the topic and highlights the product’s benefits to the prospective buyer very clearly and quickly.

Your keywords should cover as many variations of the phrases as possible to cover the niche. This is where you approach domination Generate, Analyze, Suggest, Test. Ask yourself if these are low competition key phrases.

A final Adwords suggestion is to target low competition keywords with high demand, and you will be at the forefront of your niche area, and of course, your buyers.

Google Adwords Keyword Tool - Making It Work For You

The Google Adwords keyword tool is a very well-known and highly used tool for many online marketers. Many people use it for more than just running Pay Per Click Adwords campaigns. You can use this tool to narrow down a list of great keywords for your article marketing, and search engine optimization needs to name just two. 

When it comes to search engines, Google is one of the ‘big boys,’ and since they have so much traffic on their search engine every day, it only stands to reason that you can get very comprehensive keyword lists from their keyword tool. 

When starting your keyword search, no matter what you are doing with those keywords, it’s usually a good idea to start with a fairly broad phrase. Once you’ve got a list, you can narrow down on some of those terms. 

To illustrate, let’s say you’re searching for the term ‘dog toys,’ you will get many results, and these results will be things like ‘tough dog toys’ and ‘interactive dog toys. Then you can pick a few of the overall results and narrow those down further. 

Take the term ‘tough dog toys. When you do a search for that term, you’ll get even more, and more refined, results such as ‘indestructible dog toys. You’ll also get other results that may or may not work for you. Things such as ‘dog treats’ or ‘dog beds.’ 

With the more ‘honed down’ phrases, you’ll notice that they don’t get as many searches monthly as the broader phrases. That’s ok. Actually, in some ways, that’s better. Unless you have a huge advertising budget, it’s unlikely that you can afford the high bid prices for the broad term of ‘dog toys.’ The estimated Cost Per Click (CPC) is likely to be higher. 

When you start paying over one dollar per click, you had better have a very highly-converting offer. If you can convert one out of every ten visitors into a paying customer, and you get over $10 per sale, that’s not bad. But if you have to spend $50 for one sale and only make $10, that’s not good. You won’t be able to stay so upside down in your advertising and be profitable, let alone stay in business for long. 

Remember though that the ‘estimated average cost per click is just that: an estimate. Google, and the other search engines, seem to love to make things as complicated as possible. They will use their own, and usually secret, parameters for determining how much an advertiser will pay per click. 

Generally, if you have a high-quality score, you can pay less per click for a given keyword than your competitor who has a low-quality score will pay for the same keyword. It is not very easy, I know. That’s the reason you need to make sure you fully understand the ins and outs of PPC before you dive into the deep end of the pool. 

Even if you know what you’re doing, there will be some ‘tweaking’ that will need to be done to optimize your results. Make sure you have enough money to run your campaigns long enough to do the ‘tweaking’ and get the most out of your AdWords campaign and the Google Adwords keyword tool.

Google Rank Check-Fastest Way To Find Where You Stand

All webmasters know that a great way to get quality free traffic is to rank high in the search engine results. But, unless you are on the first page or two of results, scrolling through hundreds of pages of results to find your website isn’t most people’s idea of a good time. To find your google rank check, there are a few ways you can go about it.

One of the quickest, easiest, and most effective methods for checking your rank is to sign up for Google’s free webmaster tools. After you have your account set up, all you need to do is head to your dashboard and click on the “Your Site On The Web” tab to find out how well you are doing.

Another great tool you can use is the “Search Queries” link to find out what keywords people are finding you for. That will help you tweak your keywords to find out which ones are doing the job for you.

Another great way to do a google rank check is to use the advanced search option. Then all you have to do is change the settings so that you get 100 results per page.

Using sites like keywordenvy.com will also make it easy to check the rank of your website. Enter your domain name and one of the keywords you want to check your ranking, and you will see your results. This method can be somewhat time-consuming, but it’s a great way to go about keeping tabs on some of your keywords.

All of these methods can help you keep track of your progress, but what do you do to get your site a high ranking to begin with? Well, it all starts with some (simple) search engine optimization techniques. Many people don’t consider SEO to be simple, and it’s not really. But there are some easy things anyone can do that will help their site get a higher ranking.

Just in case you’re not completely clear on why this type of high ranking is so important, here it is: when your site shows up on the first page of the results for a specific keyword term, you will get many people who are searching for that term seeing your site. Many of those that see your site show up so high in the rankings will click on the link and visit your site.

Since these visitors were actively searching for the very term you are ranking for, they are very interested in your product or service, which means they are much more likely to become a customer of yours (they are very targeted). And the cool part, it was all free for you.

For any webmaster who wants to do a google rank check, the information above is very preliminary. There are so many other sources and ways you can see how well you’re doing. The most important thing for you to learn is to take the time to see how well you are ranking for your keywords. This will tell you how successful your (or anyone you’ve hired) SEO efforts are, and that is good information to have.

Google Digital Unlocked E-Marketing

Google Digital Unlocked E-Marketing

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