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Effective Digital Marketing Strategy

Depending on the email marketing software you use, it’s important to learn all the features it has to use it to its fullest potential. You might not even be aware of all the things your email marketing software can do. 

Nine Creative Ways to Personalize Emails 

If you aren’t sure, consider seeking someone who is an expert with your particular software choice so that everything can be set up to be the most effective and the most personal.

  • 1. Craft Interest-Targeted Email Messages – Use the software to capture the information needed to personalize and craft email messages toward what your subscriber wants to know about. This is an important way to move your subscribers enough to purchase from you. Capturing the right information will enable you to point your subscribers to products and services that they want.
  • 2. Create Geocentric Messages – Your email software likely allows you to capture location-based information from subscribers. This location-based information can be used for various purposes, from marketing events in their area to encouraging them to visit your location if you have a local bricks-and-mortar business.
  • 3. Let Them Define What Information They Want – Sending a poll or checklist to subscribers lets them define what information they want to get is a good way to find out exactly what your subscribers need and want to hear from you.
  • 4. Acknowledge Purchases Made – Each time a purchase is made, it’s important to acknowledge it with a thank you and move them off a list that keeps promoting that item. If they feel like you’re harassing them to buy something they already have, they won’t respond well when you market something new to them.
  • 5. Encourage Social Sharing – Put social share buttons on email messages so that your subscribers can help you get more people to sign up for your email marketing lists. This type of personalization encourages them to share with their friends and encourages them to a friend, like, and follow you on other social channels.
  • 6. Insert Pre-defined Fields – Most email programs allow you to insert different Pre-defined fields. For example, if you have a website devoted to selling art, you could send a questionnaire to your audience asking them what their favorite style is. Then the software will not only trigger the right emails to go out based on that style, but it will also mention the style within the email message. If they don’t fill it out, it will insert some other value that you choose into that Pre-defined field. 
  • 7. Use Date Insert Fields – Many of your emails need to be pre-crafted, but you can make the email message look as if it was just created by using the date insert field. Then the email message looks timelier. With that function, with special sales pages that also show the current date, you can personalize by keeping everything looking current.
  • 8. Use Re-targeting Technology – When someone visits your website or buys something, it’s important to use the technology available to you to re-target them for buying something more. When your user receives your email and opens it, a software program can install a cookie that will allow specialized ads to be delivered to the user when they visit various web pages.
  • 9. Ask for Reviews for Products Purchased – Whenever customers buy a product, send them a thank-you message and then a series of follow-up messages. One of these can be a request for a product review after giving them enough time to use your product or service. The form they fill out for the review will also ask for more information about them that you can use for further targeted marketing.

Even though most consumers are savvy enough to realize that many email marketing is automated today, they still respond better to more personalization than less. Therefore, if you want to compete with others, it’s imperative that you use your software to its fullest potential by using as much personalization as it’s capable of.

How to Optimize a Squeeze Page for Search Engine Traffic

When building a squeeze page, it’s important that you understand who your audience is and the purpose of the page before getting started. Then, to optimize the squeeze page appropriately, consider the following.

  • 1. Keep It Simple – Don’t go nuts with putting everything in every last squeeze page you make. You don’t want pop-ups and pop-unders on the same page. You don’t want too many keywords to gunk up how readers view your page, either. You want the page to read well for real-life visitors while attracting the search engines to rank you higher.
  • 2. Know Your Keywords – Study the keywords that your audience uses to find you. It doesn’t matter what other people think about your keywords; it only matters what your audience is using to find you. Look for high-value, low-competition keywords to used to attract your audience. 
  • 3. Keywords in Titles – Not only should the titles on your page be keywords, but they should also be in the proper heading style. If the search engine recognizes it as a header, it will place more importance on the words than if it’s body text.
  • 4. Optimize Title Tags – If you look at the top of any webpage, there is a title for the page. Take advantage of this area to define what the search engine sees about your page. If you don’t control this area, every page of your website will have the same title tag. Differentiate each page to get more hits from search engines.
  • 5. Use META Descriptions – Every page has a META description that will define how the search engine displays your search results to the reader. Make the most of this feature. If you use WordPress to build your sales pages, you can use an SEO plugin like YOAST, which allows you to control the META description and even see a preview of what it will look like before publishing the page.
  • 6. Keywords in Subheadings – Creating subheadings with keywords and header tags will help not only lead your user’s eyes down to what you want them to read and describe the actions you want them to take, but it will also draw attention to the search engines. 
  • 7. Keywords in Links – Make links within the squeeze page with words that are keywords and specific about the link. Don’t use words like “click here”; use words that describe what they’re clicking, such as “100 Stroganoff Recipes” instead. Most people understand that underlined words are clickable now. 
  • 8. Keywords in URL – If you can include a keyword in the URL of your squeeze page, that is an excellent use of a keyword or keyword phrase. Don’t go too crazy with the keywords, though; you want the page URL to look nice.
  • 9. Use Descriptive Keywords in Alt Tags – Search bots cannot read images, so it’s up to you to describe the images you have on your sales page. Use more than “pretty blue flower” to describe the image. Instead, use words that are particular to your offer.
  • 10. Awesome Craft Headlines – Headlines in squeeze pages are important because people do not read horizontally online; they read vertically. Bolding a headline using headers and making sure it’s an important keyword will lead the search engines to rank you higher and help your audience read your page better.
  • 11. Create Actionable Copy – Your squeeze page copy should include keywords that make sense. Would you mind not overdoing it because using over two percent keyword density in your pages will send alarms to the search engine that your site might be spam? Instead, create copy that leads your viewer to perform some action.
  • 12. Consider Adding Video – Video is often shared, which adds dimension to the sales page, but while a search engine bot can’t watch the video, it can read the tags and notice a video. And since users like the video a lot, the search engine is more likely to put that page toward the top of the results.
  • 13. Responsive Design – People don’t only use their PCs when looking at sales pages. Many people use their mobile devices while waiting in the doctor’s office or visiting a coffee shop. The more responsive your design is, the more the search engines will like your page.

Using these tips to create a fully optimized squeeze page to get more search engine traffic will work. Try making one or two changes at a time to make the effect even more useful for getting more search engine traffic. Search engines also like websites that are updated often – and since sales pages and squeeze pages rarely change much, improving your page over time is another way to garner more search engine traffic.

Increase Conversion by Keeping Emails Simple

Email marketing is an effective way to market your products, services, and information to your audience. But, it’s easy to confuse your readers to where they do not take action. If you want to improve conversions, consider the following.

  • Know Your Audience: The best thing you can do for your business is understand your audience backward and forward. The more you know who you’re crafting emails for, the better you can word everything to get the response you want.

  • Craft Subject Lines That Create Curiosity: Your first line of defense is the subject line of your email. If your subject line doesn’t make the reader curious enough to open the email to read the rest, nothing else matters.

  • Create Attention-Grabbing Headlines: When someone opens an email, the headline is the first thing they will see after the subject line that enticed them to open the email. If this doesn’t grab their attention, they probably won’t continue reading.

  • Use Bulleted Information: Inside the email message, be sure to make the information easy to absorb. One way to do this is to use bulleted information and lists. People read online differently than they read a book. They read vertically instead of horizontally; therefore, make the information match where the eye goes.

  • Have One Focus per Email: Instead of giving too much information and many options for purchasing something, make your email focused on one item and one offer. You can always upsell and cross-sell at the point of checkout but for the email, focus on one thing only.

  • Provide One Link per Email: Don’t overwhelm your audience with ten links to unique items in your emails. Instead, provide one link for the focused information that you want to get across to your audience. One link gives them one thing to do.

  • Know Your Specific Call to Action: If you can identify the one thing you want your audience to do after reading your email, then it will be easier for you to design the subject line, headline, and email to match. 

  • Keep It Short and Simple: Super-long emails don’t translate well because most people want to know what the point is and move on from the email. Take out extraneous words and get to the point in your emails for faster action. 

Understanding that you can increase conversions by being more focused on each email that you send doesn’t mean you can’t promote over one item in your email messages.

However, focusing each message on one promotion will get you further than too many promotions in one email. The reason is that you avoid confusion and increase conversions by telling your audience about one offer at a time.

Effective Digital Marketing Strategy

Effective Digital Marketing Strategy

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