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Biggest Advertising Networks

Biggest Advertising Networks

Leo Burnett is one of the world’s biggest advertising networks. The company has 93 offices in 83 countries and more than 8000 employees. The company has helped countless brands and has been signed by some of the world’s most recognizable brands. The company has created some of the most iconic brand campaigns in history. To reach a broader audience, they use social media and digital advertising as part of their marketing campaigns. Their network of advertising agencies works with advertisers to reach their target audience on a global scale.

Appnexus

AppNexus is a network of digital publishers and advertisers that provides tools to manage data and ad budgets. The company is similar to marketing cloud companies, in that the management tools allow users to manage all their ad needs in one place. Its founder, Brian O’Kelley, is an ad-tech veteran who built one of the first ad exchanges and sold it to Yahoo in 2007.

As one of the largest ad networks, AppNexus has dramatically increased its inventory sources. A senior buy-side executive estimates that the company added 500 to 700 new inventory partners in the past year. However, this rapid growth in inventory partners has created problems with human verification. For example, a senior executive at a programmatic platform company noticed that AppNexus was using templated websites owned by the same company. This suspicious approach was reminiscent of Alphabird.

McCann

McCann is one of the world’s largest advertising networks, with revenues of $611 million in the US and $43 billion globally. It has offices in Canada, the UK, the Netherlands and Singapore. The firm employs more than 15,000 people worldwide, with a focus on large clients. As of 2012, the firm had 439 offices, with Canada being McCann’s largest market. It has a history of success, having won several awards.

The McCann Worldwide network is part of the Interpublic Group and a global advertising agency. Its professionals work together in more than 100 countries with a single mission: helping brands earn a meaningful role in people’s lives. The agency has been recognized with several awards, including “Global Agency of the Year” by Adweek, “Network of the Year” by the Cannes Lions and “EMEA Agency Network of the Year.”

ExoClick

ExoClick is an innovative global ad network based in Barcelona, Spain. This company serves over 125 billion geo-targeted advertisements a month using its proprietary software. As a result, it has become one of the biggest ad networks in the world. However, its popularity has come with controversy. ExoClick is not responsible for the numerous malvertising incidents it has been linked to.

The company’s growth is attributed in part to the fact that it is self-service, with an intuitive interface and detailed reports. This company also provides its users with a variety of dynamic tags, which help them track their performance. Integration of ExoClick is fast and easy, and its self-service platform makes it a suitable choice for beginners in this business. The company has also been named one of the fastest growing companies in Europe by Forbes.

Infolinks

Infolinks is a top alternative to traditional display advertising. Its ad units are unique and easy to implement. The downsides of Infolinks include low ad relevance and revenue. There are four types of ad units you can activate in Infolinks. Listed below are the four main types. Let’s explore each one in turn. Infolinks’ default product is the inText ad unit.

Infolinks works with over 350,000 websites worldwide and generates more than 1.5 billion ad views per month. Its ads are fully customizable and fit the look and feel of your website without interfering with the design. It also uses an algorithm to determine relevancy. It has over 100 million publishers worldwide, and its ads are easy to integrate into your site. The best part of Infolinks is that they don’t require extensive coding or any other technical knowledge.

Adsterra

As one of the largest advertising networks, Adsterra helps advertisers monetize any type of traffic. It supports both desktop and mobile web traffic, social media traffic, and mobile app traffic. The network has multiple ad formats and has been in operation since 2013. SmartyAds SSP, its media-selling platform, is one of the largest networks on the internet. It offers cross-environment header-bidding wrappers, private marketplace deals, and automated payouts. Its SSP has served over 2 billion daily impressions and has the highest CTRs, eCPMs, and fill rates.

The network offers a variety of ad formats for publishers, including pop-unders, interstitials, and direct links. It also provides geo-targeting, user-lifetime targeting, and retargeting. Publishers can easily customize these ad formats for ad placement and maximize their website earnings. In addition, the network offers direct links to ads, so that users can click on them directly without visiting a third-party site.

Biggest Advertising Networks

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