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Best Easy Ways To How To Make Money Online

When you first start and learn Internet Marketing, you look at the experts to learn from them. Some of these experts are known as ‘gurus,’ and these are the ones that are earning incredible incomes online.

Unfortunately, in recent times it seems as though so-called gurus are popping up everywhere. So how do you know who are the real experts and who are the ‘fakes’? Here are some tips on how to know who the real internet marketing experts are.

  • 1. Is the expert actually making money by doing what he is teaching others to do? Many people are selling ideas of how to make money, but they are actually making money from selling those ideas and not from actually following the system they are selling. These ‘experts’ will often advise staying away from the Internet Marketing niche because it is too competitive, and they recommend marketing in less competitive niches. However, often they haven’t been in the less competitive niches themselves.

  • 2. Are they open books? Some experts will show you everything, including the niche that they are making money in. Other experts won’t show you their niche because they fear others will copy them, and the niche will become over-saturated. However, if they can’t show you the niche they are actually making money in, how can they really show you authentic examples or actual proof that their system works?

  • 3. Does their system include a step-by-step plan? The best teachers are the ones that give you easy-to-follow, step-by-step instructions. They leave no guesswork; everything is set out in easy-to-follow steps, making it simple for you to follow the system and profit with it.

  • 4. Do you believe them? Many ‘make money online’ products make huge income claims such as ‘Make \$50,000 in a Month’ or other unbelievable claims. It isn’t that difficult to claim this, and it isn’t even that difficult to Photoshop Clickbank or Paypal screenshots to make it look like you are making more money than you actually are. Those who make unrealistic claims are probably not making as much money as they are claiming. Real internet marketing experts will make realistic income claims that you, too, can reach.

  • 5. Can you follow the plan? There are many different methods for making money online, and some you may feel you can do and others you may not be so keen on. Some strategies will include lots of writing and article marketing, while others will use more pay-per-click advertising. Some plans will involve creating and selling websites or doing offline marketing. You need to find a system that you are comfortable with and that you think you will enjoy doing.

  • 6. Are they claiming you can make money without doing any work? I’m sorry, but these claims are just ridiculous. If I sit and stare at my computer screen all day, I will not make money magically. Earning money takes work, and sometimes it can be tedious and hard work. Making money requires work, and anyone that tells you any different is someone to stay far away from.

  • 7. Is the system ethical? There are many ethical ways to make money online, and unfortunately, there are some unethical ways. You have to live with yourself and be comfortable with your decisions, so if you want to have a clear conscience, then make sure what you are doing is ethical.

It is good to have an internet marketing expert to learn from, and there are many good ones out there; make sure that you can trust the one you choose.

Video Marketing Articles - 5 Basic Points

There are many video marketing articles online, all trying to tell you what you need to buy or how you need to make your videos for the best results. As with most everything online, it can easily cause information overload. But, don’t worry; it’s not hard to jump on the bandwagon and start making your own videos to drive traffic and make sales.

Here are 5 basic points you need to consider and keep in mind when you first start:

  • 1. What kind of video should you make? How best to present the information to your target audience? For example, if you are in the internet marketing niche and you’re trying to teach people how to do something online. Generally, the best way to make that type of video is by using some software (easily available online, some of it is free) that will take shots of your actual computer screen and then put those shots together, along with your narration, into a video.

If you are trying to demonstrate something offline, you’ll need a video camera and possibly a tripod. You can get a perfect camera and tripod for a few hundred dollars.

No matter which type of video you are making, you will also need a quality microphone so anyone watching your video can actually hear what you’re saying. But, again, this won’t cost a lot, usually between around $35 and $50.

  • 2. Make out an outline. Please do not waste your customer’s time by hemming and hawing your way through your video; it’s obnoxious. No one expects a professional actor, but you should sound casual and like you know what you’re talking about. If you make a mistake, go back and do it again.

  • 3. Keep the video short and to the point; generally, about 3 -5 minutes is plenty. Remember, you are just giving them a ‘snippet.’ You’re not telling them everything. You’re just trying to give them something of value, so they learn to trust you, so they eventually buy from you. So keep some things to yourself at this point.

  • 4. Pick out great well-targeted keywords that are related to your niche market. It’s best to have 3 -5 keywords that get high monthly searches and low competition.

  • 5. Submit your videos to video directories. Most everyone has heard of YouTube, but there are many others online to submit your quality videos. Just search online to get a list. When you submit your videos, make sure that you use the keywords you found in step 4 when writing out the title, tags, and description. Hopefully, that will help your video get seen a lot, and that will drive traffic to your website.

No need to get overwhelmed or overthink anything. Out of all the video marketing articles online, I hope this one will help clear up any confusion. The bottom line does it. But, as with anything, the more you do it, the more tricks and tactics you’ll learn to improve your efforts and better all the time.

Using Social Network Websites For Business

Social network websites can be very profitable, but before you can profit from them, you need to understand exactly what they are and how they can help you. Social network sites are websites where people that share the same interests can connect.

I’m sure you would have heard of some of the more popular social networking sites like Facebook and MySpace.

With social networking websites, people worldwide can chat, message, and connect. They can leave messages, comment on one another’s pages, share photos, and more. These websites make communication so much easier, even if you communicate with someone on the opposite side of the world. Many people use social networking websites to communicate socially with their friends and family, but there are other benefits. There are social network websites for many different niches, including business networking, media, news, dating, investing, music, art, and many more.

People of different cultures and with different interests can connect with similar people worldwide. People can make new friends, meet new people and even develop new interests by learning from others that they meet. Businesses can use social networking sites to connect with customers as business owners meet people with interests related to their business.

A niche social network site like Revelry connects people who knit, and another social site is Deviant Art that connects people who love art. Many different social networking sites are created specifically to connect people who share similar interests and goals.

Those people can share ideas, share their creations, and get to know one another. In addition, social networking sites like Facebook and MySpace offer many ways to communicate, such as sharing photos, music, videos, and even creating groups to share media and communicate.

Most social networking sites are worldwide websites, so someone in Australia can connect with someone in England. However, anyone in any part of the world can communicate with one another via these websites. The opportunity to meet new people that share the same interests as you and make many new friends is amazing.

Social network sites are also a great way to track down people from the past you have lost contact with. Some sites are created specifically to find old classmates and friends from extracurricular activities.

The name says it all with social network websites because they are exactly that – sites that encourage networking socially. However, many businessmen and women also use these sites for business networking as they are a fantastic means for connecting with potential customers. For example, if a person runs a business related to art, they may join the social networking site ‘Deviant Art’ to connect with people who love art. In addition, many niche social network sites can enable business people within those niches to connect with their customers.

Some of these social networking sites have been around for quite a while, and other new sites are being created all the time. If you search for social networking sites, you will find them in all sorts of niches like sites for doctors, articles, book lovers, scientists, dog breeders, and anyone interested in sharing information, videos, or anything else with like-minded people. The business possibilities with social networking websites are huge if you do your research and find the right social network site for your business.

The Google Rank Check

It’s important to regularly perform a Google rank check so that you can evaluate how well your site is doing in terms of search engine results. Of course, when you’re just starting with a new online presence, you’re only worried about setting up a website and another online real estate. But to get traffic to all of your web content, it helps to have a high Google rank.

Checking your rank is extremely easy. Just download the free Google toolbar, and the results will appear at the bottom right of whatever website you are looking at. Here are some tips to help you raise your score.

Use other search engines–not just the Google rank check. There are many places that you can check your rank besides Google. It’s also important to note that if you have visited your site many times (which you have), then your rank might appear higher on your computer while it will not appear that way on other computers.

Next, while it’s important to check regularly, don’t get addicted and check continuously, or even every day. Make other improvements to your site to improve its ranking, not constantly checking its score. The most you should check is once every two weeks. Try to pick the same day so that you can evaluate your performance in a consistent time period. It’s hard to see what’s happening if you check too frequently.

Remember not to get worried or frustrated if your site drops in the rankings. This is another reason not to check your score continuously. Your site’s rank will constantly fluctuate about what is going on with your industry, competition, etc. That’s completely normal and doesn’t necessarily mean that you made a mistake with something. Instead, keep focusing on your rank-raising activities like link-building and keyword optimization. Concentrate on this, and you see that your site will gain.

Getting incoming links can raise your site rank very quickly. There are several ways to go about this: submitting your site to directories, requesting links from other sites, bookmarking, article marketing, and more. This should be an ongoing activity that you perform regularly.

And keyword optimization is also important. All this means is that you need to use the words in your website that people are searching for online.

It’s easy to find out this information and any of the free tools offered by search engines like Google, Yahoo, and MSN. Just type in a relevant word to your business, and whatever tool you are using will give you a list of related keywords that people are typing in when they search. The tool will also tell you how often these keywords are typed in.

Using these strategies along with your Google rank check and watch your rank soar.

Strategic Marketing Planning Is Key

There was a time, not all that long ago when people didn’t use the internet for marketing purposes; instead, they relied on traditional advertising media such as direct mail, radio, television, billboards, magazines, and newspapers. However, while computers have changed the marketing world, one thing that hasn’t changed is strategic marketing planning.

Some beginning marketers make the mistake of thinking that free advertising negates the need for a marketing plan. To be blunt, this is wrong!

There may be very little up-front monetary expense associated with some types of internet advertising, but not having a plan can end up costing you more money than you save. In addition, without a plan, you are putting your business at risk and maybe set it up for failure.

If you don’t have a plan, then you don’t have any way of knowing how well you’re doing. Of course, you can still achieve some success without a plan, but relying on sheer, dumb luck is a lousy way to do business, and it’s never sustainable. Just as a better map helps you to reach your destination, so too will a better plan help you to reach your business goals.

A strategic marketing plan should cover all aspects of your marketing strategy and show how each piece relates to one another.

Some of the things you need to consider are who your market is, how you will get people to your location, online and offline marketing efforts, what methods of advertising you will use, what your overall marketing message is, how you will deal with the press, how much your budget is, what your goals are, what will be measured, and what will happen as you achieve your goals. Of course, all of those things are just the start, but they give you some idea of what goes into making a good marketing plan.

As you can see, a strategic marketing plan can be quite involved, but don’t let that scare you away from crafting a plan of your own. A marketing plan is there to help you get the most out of your business, so it’s okay to change it if you have to.

You should do your best to create a good plan when starting, but unforeseen circumstances will often cause you to rethink certain portions of your plan. Changes shouldn’t be made lightly, but remember that the plan is there to serve you, not the other way around.

If you have difficulty putting a plan together, you can hire a planner to help you create a plan that is customized to your needs. A professional planner may not be cheap, but it will offer insights you may otherwise overlook.

Whichever way you choose to go about it, strategic marketing planning will help you to be as successful as possible.

Remember, you are in business, and you need to take that seriously. Creating a plan takes time, but it will save time in the long run and will also increase your profits.

Targeted Email Marketing-Turn Casual Customers To Paying Customers

Whether your business is online or off, using a targeted email marketing strategy can help you make more money, keep your customers longer and turn more casual visitors into paying customers. The nice thing is that it is cheap and easy to do; virtually anyone can do it no matter what size your business is.

As with all things, there are some steps you must take to put it all together. Here is an overview of those steps:

1. Figure out who your target market is. If you are already in business, you probably already know your target market, so this step is probably already done. Knowing what your ideal would-be customer is interested in, what they are looking for, and where you need to reach them will all be considered.

2. Add an opt-in form to your website along with some enticement for them to sign up. Most people will use some training such as an ebook or an e-course. Remember, value is in the eye of the beholder. Don’t think that you have to pay for something to give away, so people sign up to your list. That would be dumb.

As long as you come up with something that will teach them something, they will think it is valuable. Remember, too, to keep your incentive to sign up relative to your niche market. For example, if your niche is on bird-watching, your enticement shouldn’t be on weight loss; it should be on bird-watching.

3. Once you have your opt-in form and enticement set up, you will need to write a series of email messages to send out. This is where you can really shine. This is where you can offer help and advice to the people on your list by proving to them that you are an expert in your field and that they can benefit from your advice.

4. To help improve your odds that your emails will actually get read by the people on your list, do two things. One, make sure that you have great subject lines. Second, make them something interesting, and that will pique their curiosity. Do yourself a favor, though, and go lite on the hype. We’ve all been hyped to death, and most of us are immune to it by now.

And, two, if you provide quality, helpful information, eventually, the people on your list will come to expect something of quality and will be looking for your emails and looking forward to reading them.

Targeted email marketing is the only way to go. There is no point in wasting time trying to get people to your website if they are not interested in your product or service (or if they aren’t buyers and are not likely to make a purchase). You will waste all your time and effort if you aren’t striving for only targeted traffic. Know your target audience and give them what they want. That is the basis for an extremely profitable online business.

Taking Advantage Of Internet Advertising Trends

No matter how big or small your business is, you can benefit from the exposure you’ll get from marketing it online. However, all too many business owners are not aware of the latest internet advertising trends.

While the principles of marketing will always stay the same, there are always new strategies for applying those principles, and things are moving faster than ever in the age of the internet.

One such trend is using the web to target your market locally, nationally, or internationally. You can achieve this through pay-per-click advertising (also known as PPC). There is a myth that PPC is risky and expensive. While that can be true for those who don’t understand how it works, the truth is that PPC can be a great way to increase your profits. The best part is that you don’t need a big budget to get started. You can start small and then ramp up your efforts to generate more revenue with your PPC efforts.

PPC comes down to selecting the right keywords. In basic terms, keywords are those terms your potential customers will be entering into the search engines for more information. Therefore, you need to carefully consider which keywords and phrases you want to be associated with. That means you shouldn’t be looking only at the cost to you per click. Sure, you may be able to find a great deal on a low-competition keyword, but if it’s not a good match for your business, then you are only throwing your money away.

The good news is that you can find out what the top keywords being searched for are. Again, don’t just select a keyword because a lot of people are using it. It would be best if you also considered your specific needs and what your customers are looking for. For example, if you are selling custom-made, luxury yachts, then you wouldn’t want to select “used boats,” “cheap boats,” or “second-hand yachts” for your keywords–even if they get a ton of searches and have a low per-click cost–because they aren’t what your ideal customer would be searching for.

Pay per click is one of the internet advertising trends that are too effective to pass up, but it isn’t the only trend you should be plugging into. Another one of the big ones is the use of social networking sites. While most people are familiar with sites like Facebook for staying in touch with family and friends, such sites also provide enormous benefits for marketing your business. Make it easy for people to add you to their contact lists.

However, don’t think you can keep blasting them with your marketing message. Instead, try to foster relationships with the people who have added you. Also, anything you can do to get them to interact will help you establish yourself as the go-to source in their eyes.

We have only covered two examples of internet advertising trends, but there are more, and who knows what the future has in store. Do your best to stay informed of any new opportunities that come along, and be ready to take advantage of them if they’re a good fit for your business.

The Connection Between Internet Marketing and Time Management

Time management is an amazing skill to have. It works in all forms of life, including business use and personal use. Unfortunately, many do not look at time management as anything more than a delicate skill to have.

If you are an internet marketer, you must look at time management as a moneymaking tool.

As great as it is to hear that time management can not only be an exceptional skill, but a moneymaking tool, you may wonder why. This is a common question that new internet marketers have. First, it is important to look at the process of internet marketing, what it is, and its goals.

Internet marketing is advertising that is used to draw attention to something. That something can be a website or blog, product, or service. Remember, if consumers do not know that you have products or services available for sale, they will not buy. That is why internet marketing is vital to your success as an online or home-based worker.

Next, it is important to understand how internet marketing makes you money. To do so, examine the different internet marketers. First, some work for pay. These professionals sell their internet marketing skills as a service. Webmaster pay for the service. They do so, hoping to increase traffic and generate a sale.

You will find internet marketers who do more than just market. They often create websites, make products, give advice, and so forth.

These individuals are webmasters who sell a product, a service, or generate income through affiliate links. These individuals wear many hats. They must update their website or blog, as well as market and advertise.

If your goal is to sell your service as an internet marketer, time management will lead to more work.

For example, you will receive instructions for marketing from a client, or you may have your own to-do list. Once you complete these tasks, you are finished with your paid project. What does this mean?

It means that you can move onto the next client. Yes, it is important to produce effective results, but you can produce effective results with good time management skills. This allows you to take on more clients and generate more income.

If your goal is to create your own website and generate sales through affiliate links or the sale of a product or service you offer, internet marketing will also determine your income.

As stated above, no one will buy your product if they don’t know you have it for sale. That is why internet marketing is key. By effectively managing your time, you can market your website more.

You do this by circulating links around the internet. Whether you do so with banner exchanges, paid advertisements, or article directories, the more you work, the more links are exchanged. This should cause more sales or clicks and income.

As you can see, your ability to manage time will be directly related to how much money you make, regardless of what type of internet marketer you are. So, why continue to lose money? If you find it difficult to stay focused and on task, start improving your time management. You can do so using time management software programs, daily to-do lists, detailed hourly schedules, desktop calendars, and so forth.

Another easy way to make money with the internet market, not lose it, is to eliminate distractions. If you work from home, make sure your house is clean and creates a pleasant work environment. Please don’t stop to clean during your work hours, but do it the night before. If you enjoy background noise, turn the television on, but it shuts off if you watch it instead of working.

In short, time management is an exceptional skill to have. If you work as an internet marketer, time management should be your best friend. If it is isn’t, it is time to make a change.

The Basics Of Internal Link Building

If you have been involved in internet marketing for any length of time, you know how important SEO (search engine optimization) is. Perhaps you have even done a few things to get links back to your site to help boost your rankings. However, many website owners don’t know that you can get a large boost through proper internal link building.

As with anything else, some ways of internal linking are better than others. The funny thing is that doing it wrong can take more work for less return on your efforts. The right way requires you to focus on three main areas: anchor text, site navigation, and in-context linking. We will look at each of those in turn.

Anchor text is words that are hyperlinked. In internal link building, anchor text refers to links to different pages within the same website or links to different places on the same page.

People tend to make the biggest mistake because they use just any old words for their anchor text. One of the most common is “Click Here.” Yes, you may want people to click there, but unless you are trying to rank for the phrase “click here” in the search engine, you are wasting your links. So instead, use keywords in your anchor text like this: “get deals on floor lamps here” or “floor lamps.” This signals the search engines that you consider these specific words worth linking from.

Good site navigation is vital to any website, but it’s even more important with internal link building. At the very least, you need to link to the most important pages from your main navigation menu.

To get even better results, cross-link to every optimized page from every other optimized page. Also, adding a site map will help link it all together in the eyes of some search engines, and it has the added benefit of being easy to do. Finally, be sure to add a privacy policy and contact page, as these will lend credibility to your site.

In-context linking is a combination of the above two internal link-building methods. These are keyword links that go to different parts of your site. While anchor text could be found in a menu or list, in-context linking is part of the main content on your site. Therefore, it can have site navigation elements, especially when the links help visitors move logically.

You can do other things, but if you do these, you will be far ahead of all of your competition that doesn’t take the time to do these basic things. The chief thing to remember is that all of the words and links on your website matter; what words you choose to link and where those links go to. So if you do it right, you will get a natural SEO boost, and that’s always a good thing.

Search Engine Marketing Solution For Your Online Business

Using the right search engine marketing solution for your online business is imperative to the long-term success of your business. Search engine optimization (SEO) is one of the best ways to drive hordes of very targeted visitors to your website continually.

SEO can be very complicated, but you can also use a few simple techniques, and while you won’t get the full benefit, you will still see a benefit.

If you want to get the full effect of an active SEO marketing campaign, you may want to consider hiring a company to do your SEO for you. Having access to a professional who will take care of all the day-to-day issues associated with your SEO will free you up to take care of other business areas.

An effective SEO game plan will require virtually a full-time commitment since the search engines base all their results on complicated and ever-changing algorithms. It would be almost impossible to keep on top of it on a day-to-day basis and still run other aspects of your business.

Since many online businesses aren’t that knowledgeable about SEO, you can pull away from many of your competitors if you get a little help. With so many billions of websites all clamoring for attention, you will need all the help you can get to allow your website to shine through all the dust.
When you set out to find the right company to work with, there are some things you want to be on the lookout for:

  • 1. Any company you are considering hiring for your SEO should provide you with the initial website SEO analysis. They will look at your site and determine what strengths and weaknesses you may have. This will help establish a starting point and clarify what you need to work on.

  • 2. The company will help you choose the best keywords for your site and product. This is crucial; everything hinges on selecting the best combination of frequently searched and low competition keywords. If a mistake is made here, the whole campaign will be in jeopardy.

    During this step, the company will also analyze your competitors’ sites to see what keywords they are ranking well. This can help them achieve a clearer picture of just what needs to be done.

  • 3. Now that the keywords have been chosen, the on-site SEO can begin. Optimizing certain areas of your site, such as the Meta and heading tags, will be the primary focus at this stage. This is the most complicated part of the process; there are many areas on your site and things you can significantly impact.

4. Once your site is all “shiny” and SEO-ready, they will manually submit it to the major search engines.

5. Of course, now that your site has been optimized and submitted, you want to make sure that all these changes are working. That’s why you need to take the time to track your site and results. Having quality, reliable tracking software is a must and should be provided by the SEO company.
Keep these tips in mind when you start looking for your search engine marketing solution and a company to help you put it all together.

Best Easy Ways To How To Make Money Online

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