Brand Development Definition In this article, I’ll discuss brand development as the process of creating and enhancing your professional services brand. I’ll discuss research and…
Branding Vs Brand Identity When a company wants to create a strong visual presence, it must differentiate between brand identity and branding. Brand identity consists…
Branding Vs Advertising If you’re thinking about advertising or marketing, you’ve probably heard of branding vs advertising before. What’s the difference between these two types…
How to Build a Strong Brand Image There are many different elements to a strong brand image. It should be consistent across all points of…
Tips For Successful Brand and Content Marketing Effective content marketing requires careful planning. You must create content that has relevance to your brand, then choose…
Brand Positioning Tools If you’re looking for brand positioning tools, there are many options to choose from. Using a 2×2 positioning map, for example, can…
Brand Launch Strategy The branding strategy for your brand launch must start two months before you intend to officially launch the brand. There are many…
Key Objectives of Brand Positioning Brand positioning is a marketing strategy that helps businesses create a distinct brand identity by establishing a unique brand position.…
Branding Vs Logo A branding vs logo debate is one of the most controversial topics in business today. Both terms have their merits, but the…
What Does a Brand Strategist Do? A brand strategist does a lot of things for a company. These include creating a strategic plan to develop…